Job description
• Elaborate and Implement the communications and stakeholder engagement strategy for Hanga Hub Project in line with the EU stretegy. The strategy will help to enhance the awareness, understanding, and knowledge of key stakeholders in the general public, government, private sector, and academic. It will also serve to guide effective engagement with stakeholders, fostering behaviour and perceptions change where necessary, and help to achieve the overall project objectives. The strategy should specify appropriate communication channels, dissemination methods and media such as video, print, web/online media, traditional media, and social media, among others, to effectively communicate to specific stakeholders.
• Conceptualize, design and develop materials with appropriate and relevant messages tailored for key stakeholders using various formats as appropriate such as text, graphics, imageries, infographics, video etc. in line with the EU strategy
• Conceptualization a branding manual and guidelines serving to create a brand image for the project
• Creative graphic designs for print or digital media purposes that are consistent with the brand image of the project
• Raise the awareness of the Project activities/Outputs through printed and electronic media (coverage and advertising) as well as event coverage
• Engage in copywriting, presentation development, scriptwriting, storytelling for audio-video production and other content development as requested
• Strengthen the implementation of the ecosystem’s communications and stakeholder engagement efforts through training services
• Develop digital marketing campaigns using such tools as the Ministry’s own platforms, Facebook, Twitter, Instagram, Google Ads, and others.
• Maintain a web and social media calendar and content plans of content themes andall upcoming coverage schedules according to the calendar.
• Prepare social media packs for projects, events, initiatives, campaigns.
• Actively engage with online audiences and partners through reaching out to themand timely responses to messages and comments on those channels.
• Assist with digital marketing and promotional materials, webinars, newsletters, and social media management and content development
• Propose press messages/communique, handle media invitations and follow up and
review media publications
• Generate and analyse reports on online traffic and KPIs using Google Analytics and
social media focused analytics
Minimum Qualifications
-
Bachelor’s Degree in Journalism
5 Years of relevant experience
-
Bachelor’s Degree in Public Relations
5 Years of relevant experience
-
Bachelor’s Degree in Media
5 Years of relevant experience
-
Master’s Degree in Public Relations
3 Years of relevant experience
-
Master’s Degree in Journalism
3 Years of relevant experience
-
Master’s Degree in Communication
3 Years of relevant experience
-
Masters Degree in Media
3 Years of relevant experience
-
Bachelor’s Degree in Marketing
5 Years of relevant experience
-
Master’s Degree in Marketing
3 Years of relevant experience
-
Bachelor’s Degree in Communications Management
5 Years of relevant experience
Competency and Key Technical Skills
-
Integrity
-
Strong critical thinking skills and excellent problem solving skills.
-
Inclusiveness
-
Accountability
-
Communication
-
Teamwork
-
Client/citizen focus
-
Professionalism
-
Commitment to continuous learning
-
Ability to develop and implement communications initiatives using appropriate tools and channels
-
Research and critical thinking skills
-
Organizational and planning skills
-
Knowledge of online communication tools with special emphasis in audiovisual production and dissemination
-
Ability to advise and provide technical support to government institutions and officials on media and communications matters
