Position Overview and Purpose
The Sales Officer is a commercial role responsible for generating and growing revenue from an assigned territory or customer segment by building strong customer relationships, converting prospects into active buyers, servicing existing accounts, and accurately reporting market intelligence to the Sales Manager.
You will be easyHATCH’s most direct point of contact with commercial poultry farmers, small and medium institutional buyers, and other customers in the field. The quality of those relationship; built on product knowledge, responsiveness, reliability, and honesty; is the foundation of easyHATCH’s commercial reputation at the grassroots level.
This role requires a self-motivated, organised, and commercially driven individual who is comfortable working independently in the field, managing a pipeline of active prospects and accounts, and consistently meeting monthly and quarterly sales targets. The Sales Officer is not a passive order-taker:
they are expected to actively develop their territory, identify new customers, and grow revenue within existing accounts through consistent, high-quality customer engagement.
Key Responsibilities and Duties
Key Responsibilities
- Achieve monthly and quarterly sales targets for assigned products and territory.
- Conduct regular field visits to existing and potential customers, with at least five customer visits per week.
- Identify, prospect, and convert new customers into active buyers.
- Build and maintain strong relationships with poultry farmers, hatcheries, traders, and institutional buyers.
- Manage customer accounts, ensure customer satisfaction, and address complaints promptly.
- Provide after-sales support and coordinate with veterinary and logistics teams when needed.
Minimum Requirements
Education & Experience
- Diploma or Bachelor’s degree in Sales & Marketing Business Administration, Agricultural Science, Animal Production Or a related field agricultural or animal science qualifications are an added advantage.
- At least 2 years of field sales experience.
- Experience in agriculture, poultry, veterinary products, FMCG, or related sectors is preferred.
Other Requirements
- Valid Rwandan driving licence.
- Willingness to travel regularly within the assigned territory.
Knowledge & Skills
- Understanding of commercial poultry farming and agricultural markets in Rwanda and the East African Community.
- Strong sales, negotiation, prospecting, and customer relationship management skills.
- Ability to meet targets and work independently in the field.
- Proficiency in CRM and sales reporting.
Key Competencies
- Self-motivation and results orientation
- Customer focus
- Honesty and integrity
- Resilience and persistence
- Strong communication skills
- Organization and planning
- Commercial awareness
How to apply
Interested candidate should submit their applictaion no later than 29th June 2026 at 12pm. Please click on the
“Apply” button to complete your application
