Trade Marketing Manager at Bank of Kigali: Deadline: Aug 12, 2021

The Trade Marketing Manager is responsible for developing the trade marketing and sales enablement strategy in order to drive the best visibility of Bank of Kigali. He/she creates, implements and monitor the trade marketing plan in line with the company’s overall marketing strategy.

• Develop and implement the trade marketing strategy to drive sales and customer acquisition
• Prepare and execute the trade marketing plan in alignment with the annual marketing priorities
• Devise strategies to enhance Bank of Kigali visibility across different touch points through strategic branding initiatives
• Increase awareness and usage of Bank of Kigali products and services through BK agency network branding
• Contribute to the growth and profitability of the agency banking network through different trade promotional activities
• Enhance the brand visibility and maintain a positive brand image at all BK branches and ATMs
• In collaboration with the Sales team define customer segments to ensure the bank’s communication targets the right customer.
• Provide inputs into the development of the marketing budget to ensure sufficient resources are allocated for the implementation of the marketing strategy
• Create strategic partnerships to maximize the brand presence in the market
• Develop and execute promotional activities such as trade shows to market the Banks products and services
• Lead activation programs with Bank of Kigali partners to drive customer acquisition
• Conduct regular visit to BK branches and agents throughout the country to ensure that the brand is well positioned and brand guidelines are respected
• Supervise branding projects to ensure quality and consistency

• Minimum of five (5) years’ experience in Trade Marketing with 2 years in a managerial position
• Working experience in Fast Moving Consumer Goods (FMCG) or Telecom industry is an added advantage

• Bachelor’s Degree in Marketing or any other related field

• Marketing strategy
• Channel strategy
• Leadership skills
• Communication skills
• Planning and organizational skills
• Budgeting
• Stakeholder management
• Negotiation skills
• Team management
• Ability to think critically and creatively
• Reportin
• Computer literacy

Submit your CV to recruitment@bk.rw by close of business (6.00PM) on 12th August 2021