Job Description
– Promote increased awareness of Rwanda as the preferred tourism destination in identified strategic markets through tourism access points including embassies, tourism channel partners, international buyers and travel media and local tourism stakeholders;
– Act as the principal point of contact for all tourism marketing related matters in the select markets;
– Manage Market Based Representation (consultants/officers) in relation to tourism promotion in strategic international and regional markets;
– Develop and implement short, medium and long-term action plans for close collaborations with key partners-embassies, international and regional channel partners, industry wholesalers and local tourism stakeholders to promote Rwanda’s tourism opportunities;
– Assist and advise local tour operators and industry players on strategies and mechanisms to effectively market their products/experiences in the target markets;
– Ensure regular and updated production and publication of quality promotional collaterals to vantage access points in the select markets;
– Identify, coordinate and participate in international and regional tourism fairs, conventions, meetings, roadshows and other promotional activities;
– Gather continuous market intelligence on the domestic market and the region’s performance, customer and trade attitudes/put to all others;
– Ensure year on year growth for tourism numbers and revenue from select market(s);
– Submit and present weekly and quarterly reports on status of activities;
– Play an active role in leveraging value from strategic partnerships including attending weekly meetings and contributing to strategic activities with the partnership team;
– Any other related assignment, as may be directed by the line manager.
Minimum Qualifications
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Bachelor’s Degree in Marketing
3 Years of relevant experience
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Master’s Degree in Marketing
1 Year of relevant experience
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Bachelor’s Degree in Tourism
3 Years of relevant experience
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Master’s Degree in Tourism
1 Year of relevant experience
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Master Degree in Marketing & Communications
1 Year of relevant experience
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Bachelor’s Degree in Marketing & Communications
3 Years of relevant experience
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Maters degree in business administration with specialization in Marketing
1 Year of relevant experience
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Bachelors degree in business administration with specialization in Marketing
3 Years of relevant experience
Competency and Key Technical Skills
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Integrity
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Strong critical thinking skills and excellent problem solving skills.
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Inclusiveness
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Accountability
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Communication
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Teamwork
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Client/citizen focus
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Professionalism
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Commitment to continuous learning
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Strong command of written and spoken English;
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Proficiency in French and Kinyarwanda is an added advantage;
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Demonstrated experience in tourism destination marketing
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Strong passion and enthusiasm towards tourism promotion and generating sales/revenues
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Strong Interpersonal skills with tourists, stakeholders and staff with ability to work independently as well as collaboratively;
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Demonstrated strong experience in communicating with diverse groups;
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Analytical and critical thinking skills with ability to undertake research and make decisions based on analytical processes;
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Demonstrated knowledge of tourism industry in relation to the policies, strategies and regulations governing the industry;
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Ability to develop and implement targeted marketing techniques to attract increased tourism visits and spending
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Strong written and verbal communication skills with ability to prepare and deliver effective presentations;
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Good organisational and time management skills with ability to plan workload and prioritize- be detail oriented and work under pressure of various deadlines
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Demonstrated knowledge of Rwanda’s tourist attractions and available natural resources
