USAID/Rwanda Modernizing Agriculture Activity
Social Marketing and Behavior Change Integration Advisor
CNFA
CNFA is a not-for-profit organization based in Washington, D.C., dedicated to stimulating economic growth in the agricultural sector by nurturing entrepreneurship, private enterprise, and market linkages. CNFA specializes in fostering private sector investments in training, new technologies and marketing as a means to increase the overall competitiveness of agricultural value chains and rural development, to increase people’s incomes, to develop skills in the rural workforce, and to facilitate exports
Program Description USAID/Rwanda Modernizing Agriculture Activity
The purpose of the Modernizing Agriculture Activity is to support increased agriculture productivity and income, access to finance and markets, and access and consumption of nutritious food products in Rwanda, while increasing the resilience of the agriculture and food systems to the changing climate. To achieve this goal, the Activity will sustainably increase agricultural productivity, increase access to finance for farmers and agribusinesses, improve producers’ market outcomes, and strengthen the enabling environment to foster market-driven outcomes in agriculture.
Position Description
Reporting to the Market Systems Team Lead, the Social Marketing and Behavior Change Integration Advisor will develop behavior communications interventions to increase demand and consumption of nutritious foods and promote positive income use and nutritional behaviors. In this context, the Social Marketing and Behavior Change Integration Advisor will ensure the quality of the theoretical design of the social communications activities and market penetration for nutritious foods, and the creativity and impact of the behavior communications interventions themselves. The position will work with the Monitoring, Evaluation, and Learning Unit and Communication Director to ensure that the impact of the Social Marketing and behavior change activities is measured and evaluated for constant learning, adaptation and improvement. The position will be based in Kigali, Rwanda.
Duties and Responsibilities
The duties include, but are not limited to:
- Provide strategic leadership and vision for ModAg social marketing behavioral interventions, identifying strategies that support public and private actors to facilitate behavior change.
- In collaboration with Market Access Advisor, develop the list of high value and/or nutritious food crops and products to promote
- Strengthen existing and develop new and promising market-oriented strategies to increase the sales, profitability and consumption of these nutritious foods, increase availability, access and affordability of these foods for smallholder rural farmers
- Work closely with the ModAg field staff at the provincial and district levels to understand and apply market-based approaches to nutrition behavioral science tools and approaches to select and integrate evidence-based behavior change techniques into behavior-centered interventions
- Coordinate social marketing behavioral assessments (quarterly basis under direction by MEL Director) of the existing and new private sector market for related selected crops, food products and services
- Build on successes and lessons learned from other programs engaged in social marketing and behavior change agenda in Rwanda or in similar contexts.
- Promote and support the dissemination of evidence based-best practices among the project teams and other stakeholders, as relevant
- Support market actors to test, market and promote new food products
- Establish and maintain strong relationships with relevant government ministries and private sector actors partners and ensure that ModAg is represented at technical working groups
- Collaborate with the Gender and Social Inclusion Advisor to ensure all activities and approaches are inclusive of women, youth, and other marginalized groups.
- Contribute to timely, accurate, and appropriate reporting of program activities and results to the donor, including progress reports and annual reports
- Implement other duties as determined by the COP or his/her delegee.
Qualifications:
- Advanced degree in social science, public health, or relevant discipline required, plus a minimum of 5 years of relevant experience.
- Additional education may substitute for some experience
- Demonstrated agriculture food systems and market development experience, ideally in USAID or GoR programming.
- Knowledgeable on nutrition behavioral science tools and approaches
- Experience working within market systems development contexts and applying social behavior analyses into interventions, particularly to foster behavioral change services through the relevant market actors
- Familiarity with USAID-funded programs and working for an International NGO preferred
- Effective team player, able to develop and maintain effective working relationships.
- Flexible, creative and problem solving-oriented
- Fluent in English and Kinyarwanda, French skills considered an asset
- Excellent communication and writing skills
- Excellent organizational skills and ability to work in fast-paced environment, report writing and presentation skills.
- Ability to prioritize and manage multiple tasks simultaneously.
Application Instructions
All interested and qualified Candidate can send their application (motivation letter, updated CV, certificates and references) documents to: ModAg@cnfarwanda.org not later than 21st February 2023 at 6:00 PM. Please quote the job title in the subject. Only candidates selected for interview will be notified.
