JOB DESCRIPTION
Sustainable Harvest Rwanda (SHR Ltd) is a locally registered enterprise specializing in wholesale coffee products for Rwanda’s tourism and hospitality industry. We offer businesses and government entities specialized services to deliver exceptional specialty coffee experiences. Q COFFEE Ltd. operates retail cafés in Gishushu & Kiyovu, Kigali, Rwanda. We proudly offer coffee products, coffee tours, and coffee beverages directly to our valued customers. Our cafés serve as a platform to spotlight women coffee growers and their coffee. It also houses a training space for farmers, baristas, and coffee professionals to enhance coffee quality from seed to sip.
POSITION: SOCIAL ENTERPRISE DIRECTOR
REPORTS TO: Executive Director SUPERVISES: SEs Staff
LOCATION: Kigali STATUS: Fixed Term Contract
JOB SUMMARY/PURPOSE
The Social Enterprise Director role involves nurturing a profitable social enterprise that sustains a roasting business and espresso bar. Lead to generate resources for reinvesting in farmer training and equitable premium distribution. As the visionary leader at Sustainable Harvest Rwanda, guide innovative product offerings and oversee cafes. Infuse forward-thinking concepts for new products aligned with future demands. Your mandate extends beyond operational and sales management; conceive and implement novel products. Foster international collaborations and explore brand licensing inquiries. Play an instrumental role in expanding the global footprint of our Social Enterprise.
Seeking a dynamic Social Enterprise Director at Sustainable Harvest Rwanda Ltd, a locally registered for-profit social enterprise. Immersed in responsibilities including wholesale coffee transactions, overseeing retail cafés, and bridging connections between smallholder coffee producers and the marketplace. Core values are transparency, innovation, inclusivity, and delivering unmatched coffee experiences.
Participate in the transformative Question Coffee Center initiative. Farmers and cooperative managers grasp the coffee journey, elevating its caliber. Focus on steering growth and development in key domains:
- Scaling up the Social Enterprise: Amplify operations and influence by broadening outreach.
- Diversifying Product Range: Shape a captivating selection for diverse customers.
- Regional and International Brand Expansion: Elevate brand prominence, capture new markets.
- Academy Optimization: Maximize academy potential for exceptional education and revenue.
- Expanded Customer Base: Spearhead expansion by including coffee from Rwanda, DRC, and Tanzania.
Contribute to Sustainable Harvest Rwanda Ltd.’s evolution and impact in the coffee industry. If aligned with sustainability and innovation, join us on this exhilarating journey.
MAIN RESPONSIBILITIES
The responsibilities are but not limited to:
- Vision and mission Realization: Lead to the realization of the organization’s vision and mission for sustainable economic activities within the social enterprise. This will require strategic thinking and the effective implementation of this vision and mission across various operational dimensions.
- Leadership in Initiatives: Lead and support initiatives for both SHR Ltd and Q Coffee Ltd. This includes overseeing regional and international expansion efforts, fostering key partnerships, and spearheading substantial projects that align with the broader goals of the social enterprise.
- Innovation and expansion: Rethink product offerings to fit future needs and expand customer base, Manager global stakeholders as we explore brand licensing inquiries and opportunities at the global market.
- Strategic Sales and Development: Develop a strategic sales plan to achieve monthly and quarterly goals. Collaborate with owners to research, identify, and prioritize target account opportunities.
- Operational Coordination: Act as a bridge between the sales team and other integrated departments for wholesale operations. Manage priorities, resource allocation, and schedules across projects and initiatives.
- Sales Execution: Ensure the achievement or surpassing of the annual sales revenue plan for wholesale market sales. Coordinate new account sales activity and oversee weekly roast-to-order production, inventory levels, and deliveries.
- Customer Engagement: Respond promptly (within 12-24 hours) to wholesale inquiries and opportunities. Keep a vigilant watch on industry trends, actively gather market intelligence.
- Relationship Management: Establish and maintain relationships with all wholesale accounts, maintaining a call/visit schedule. Maintain up-to-date knowledge of existing wholesale account locations, coffee offerings, equipment, and brewing methods.
- Enhancing Sales Performance: Monitor sales trends of existing accounts and closely track pricing levels. Identify opportunities for enhancing the wholesale program and augmenting value for wholesale accounts.
- Educational Initiatives: Elevate account performance and sales through coffee education, training, cupping sessions, demonstrations, and sales promotions.
- Market Insight: Foster positive, compassionate, and professional communication with customers. Stay attuned to local, regional, and national events that might impact sales.
- Materials and Communication: Ensure an inventory of marketing/promotional material at accounts, maintaining familiarity with this material. Resolve guest, team member, and service issues promptly, ensuring product quality meets established standards.
- Operations Management: Manage order placement, receipt verification, inventory, waste control, and data management. Collaboratively prepare equipment proposals, liaising with the team.
- Efficiency and Performance: Take charge of communication during the proposal process and use account management software to monitor progress. Maintain accurate records, including daily sales results, monthly inventory, cash drawer reconciliation, personnel records, and employment documentation.
- Team Development: Cultivate a high-performance culture within the team. Supervise a diverse workforce, establish effective employee evaluation procedures, drive efficient recruitment processes, and create pathways for professional advancement.
- Reporting and Accountability: Regularly report on the progress of the strategic sales plan on a weekly, monthly, and quarterly basis. Provide leadership, management, and accountability for the sales team.
REQUIREMENTS OF THE ROLE
- A bachelor’s degree in business, with an MBA or post-graduate business discipline preferred.
- Minimum 5 years of experience as a senior-level manager in growing small
businesses, or as a founder. - Experience Expertise:
- At least 5 years of experience in food service retail and/or wholesale.
- Proven entrepreneurship experience preferred.
- Coffee sector experience preferred.
- Expertise in strategic development, business model generation, and business planning.
- Experience in corporate and strategic partnerships, including those with public, private, or non-profit sectors
- Proficiency in data analysis for operational decisions.
- Strong organizational and leadership skills.
- Excellent written and verbal communication.
- Outstanding interpersonal skills.
- Familiarity with various business functions and principles.
- Proficiency in MS Office and business software.
- Keen attention to detail.
KEY DELIVERABLES
- Achieve new business and sales targets.
- Maintain key business relations.
- Uphold retail quality control.
KEY INDICATORS
- Number of new business and targets attained.
- Retention rates.
- Keeping of standards.
Note: This role operates in close collaboration with SHR Ltd and SGR staff. The Director will be engaged in supporting NGO initiatives benefiting coffee growers. In the absence of the social enterprise Director, this position will liaise with the Social Enterprise Board of Directors.
