| Job details |
| Media Production Team |
| Job Title: |
Senior Technical Officer in charge of Social Media Management |
| Grade: |
T2 |
| Supervisor: |
Supervisor for Communication Section |
| Location: |
HQ |
| Working Mode: |
Office |
| Purpose |
The Senior Technical Officer in charge of Social Media Management is responsible for ensuring that RRA is well represented by building a social media presence for its brand. S/he will be required to run tax educational campaigns and drive engagement by creating high-quality original content. S/he should also engage influencers, and manage RRA community by responding to comments, direct messages, and oversee RRA customer service across all RRA Social Media platforms.
|
| Key duties and responsibilities |
- Manage RRA online communities to ensure timely and appropriate engagement by responding to comments and Direct Messages on each of RRA social media platforms, and monitor their reviews.
- Overseeing customer service provided via all RRA social media platforms.
- Run all RRA Social Media campaigns by formulating high quality written and visual content for each campaign, and collect data that will be used to evaluate campaign’s success
- Build brand awareness and Monitor RRA Brand on social media and ensure its presence by engaging relevant influencers to maintain a solid online presence.
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Oversee RRA social media accounts’ design (e.g. RRA Facebook timeline cover, profile pictures, etc)
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Implement social media strategy to support the RRA Action Plan execution
- Prepare monthly reports on Digital communications efforts and suggest recommendations to adjust the communications strategy for optimal results
|
| Required Academic Qualification |
| Preferred Qualifications |
- Bachelor’s Degree with Professional qualification in Marketing specialized in Digital Marketing
- Bachelor’s Degree with Professional qualification in Business Administration specialized in Social Media Marketing
|
| Relevant Qualifications |
- Bachelor’s Degree in Media and Mass Communications/Journalism specialized in Corporate Communications
- Bachelor’s Degree in Media and Mass Communications/Journalism specialized in Public Relations
|
| Skill Type |
Required Skill |
Required Proficiency level |
| COMMUNICATION |
Copy writing |
advanced |
| COMMUNICATION |
Content Management |
advanced |
| Extensive Technology Knowledge |
Proficiency in social media management tools (e.g: Hootsuite, Buffer, Sprout Social) |
advanced |
| Language |
Knowlegde of Kinyarwanda,English and French |
advanced |
| Required Competencies |
- Problem solving
- Ability to prioritize workloads and work under pressure;
- Adhering to organizational values and diversity
- Planning and organization
- Strong ability to organize and prioritize workloads, meet deadlines and targets
- Attention to details
- Flexibility and adaptability
- Customer care
|
| Required Experiences |
- 4 years experience in Social/Digital Media Management, Communications or Media related activities
|
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