Are you ready to embark on a transformational journey? We are seeking a dynamic and forward-thinking leader to join us as the Senior Officer, Social and Digital Marketing. If you thrive in dynamic environments and are committed to innovation and transformation, this is the opportunity for you!
This role offers a unique opportunity to be at the forefront of implementing the RSSB digital marketing strategy while acting as a digital champion within the organisation, integrating seamlessly across all RSSB’s functions. This role is pivotal in creating digital marketing and social media campaigns and strategies, content ideation, and implementation schedules to maintain and maximise RSSB brand standards across all social and digital marketing projects.
Reporting to the Lead, Digital Creations, the Senior Officer, Social and Digital Marketing will be responsible for enhancing the organisation’s social and digital marketing presence, including interacting with customers, promoting brand-focused interactive, engaging content, and expanding opportunities for wide coverage.
About RSSB
The Rwanda Social Security Board (RSSB) has the mandate to manage and promote social security in Rwanda. RSSB’s vision is to provide a comprehensive social security system that caters to the diverse social security needs of the population, RSSB plays an important role in realising Vision 2050 and the National Strategy for Transformation (NST1). RSSB manages six social security schemes, namely: Pension, Occupational Hazards, Medical scheme, CBHI, Maternity Leave Benefits and EjoHeza (Long-term Term Saving Scheme).
As a leading player in the financial sector, RSSB serves as the largest institutional investor in Rwanda. With assets under management amounting to 2.06 trillion Rwf , which is equivalent to over 15% of the country’s GDP, RSSB invests in key sectors of the economy and plays a crucial role in growing the country’s financial sector. With approximately 12 million members in the above six schemes, encompassing over 90% of Rwanda’s population, RSSB is at the forefront of securing the health and financial well-being of Rwandans.
To achieve its important mandate, RSSB is embarking on a transformative journey, aiming to become a modern, data-driven, and high-performing institution. As part of this ambitious initiative, we are seeking highly motivated individuals who are results-oriented and uphold the highest standards of professionalism and integrity. By joining RSSB, you will have the opportunity to actively contribute to the advancement of social security and overall transformation of Rwanda.
If you are passionate about making a meaningful impact, ready to embrace innovation and change, and eager to work in a dynamic and collaborative environment, then RSSB is the place for you.
Key Duties and Responsibilities
- Implement the RSSB digital marketing strategy and act as a digital champion within the organisation, integrating seamlessly across all RSSB’s functions
- Facilitate search engine optimization (SEO) improvements with a variety of internal stakeholders and deliver social and digital marketing training for all staff in all RSSB’s functions
- Maintain and maximise brand standards across all social and digital marketing projects
- Create digital marketing and social media campaigns and strategies, content ideation, and implementation schedules
- Manage staff under his or her Supervision
- Develop and disseminate performance contract to his/her subordinates
- Ensure brand consistency in digital marketing and social media messages by working with various RSSB’s functions on advertising, product development, and brand management
- Provide guidance to social and digital marketing team members on social media implementation best practises and strategies
- Collect and analyse information for improving future customer data and analyse interactions and visits, use this information for improvement
- Report social and digital marketing progress to senior marketing management
- Grow and expand the organisation’s social and digital marketing presence into social media platforms such as Facebook, LinkedIn, Twitter, and Instagram etc.
- Conduct research and monitor activity of other competitors and sector market trends gaps and areas to improve on
- Ensure maintenance and update of website(s) and digital platforms working alongside internal stakeholders to agree and deliver high profile and quality digital products and services
- Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages to increase social and digital marketing activity
- Perform any other duties related to communications and corporate affairs as may be assigned from time to time
Key Qualifications and Experience
The successful candidate must have at least:
- Master’s’ Degree in Marketing, Advertising, Communication, Journalism Social Science, Business Administration or any other relevant field with preferably 2 years relevant experience
OR
- Bachelors’ Degree Marketing, Advertising, Communication, Journalism Social Science, Business Administration or any other relevant field with preferably 4 years relevant experience
- Relevant professional qualification/ certification is an added advantage
Key competencies
Technical Competencies:
- The role holder must have a sound understanding and knowledge of public relations, project planning, project management, presentation and work process orientation skills
- The role holder must demonstrate in-depth knowledge and experience in stakeholder engagement, professional ethics, impartial judgement, and accountability
- The incumbent must have a sound understanding and familiar with the use of different social media platforms and website analytics tools
- The incumbent must have a advanced understanding of WordPress, SEO tactics, Hootsuite
Behavioural Competencies:
- Must demonstrate impeccable customer service focus, confidentiality, integrity and strong ethical background with an ability to resist and zero tolerance for corrupt, political and other undesirable influences;
- Must demonstrate strategic thinking, problem solving, quality decision making, result and data driven skills;
- Must be able to establish and maintain excellent communication and interpersonal skills;
- Must be able to work under pressure and meet tight deadlines;
- Must be open to change and adapt established methods for new uses within the institution.
Additional Information:
RSSB reserves the right to appoint or to issue an employment contract to the successful candidate.
Interested candidates are advised to submit applications online by Monday, 25 November 2024.
In addition, please attach a curriculum vitae that contains details of your qualifications, experience and positions held relevant to this role. Include your day and evening telephone numbers, email address, names and address of three professional referees. Also, attach copies of your academic and professional qualifications.
Any form of canvassing will lead to automatic disqualification.
Only short-listed applicants will be contacted.
RSSB is an Equal Opportunity Employer
Click here to visit the website source
