Are you ready to embark on a transformational journey? We are seeking a dynamic and forward-thinking team member to join us as the Senior Officer, Content Management. If you thrive in dynamic environments and are committed to innovation and transformation, this is the opportunity for you!
This role offers a unique opportunity to be at the forefront of managing a wide array of content formats and channels, driving the organization’s content strategy, and ensuring all communication is aligned with RSSB’s mission and values. The ideal candidate will be highly skilled in writing, content creation, storytelling, and digital communication, with a keen eye for detail and a proactive approach to managing content across various platforms.
If you have what it takes to work closely with a dynamic team and you are passionate about being part of a mission-driven organization that prioritizes the well-being of millions of individuals, then we are looking for you. In this pivotal role, you will directly contribute to transforming the organization, towards providing soci0-economic well-being, long-term stability, and prosperity for Rwandans.
Reporting to the Manager, Communications & Corporate Affairs, the Senior Officer, Content Management will be responsible for enhancing RSSB’s brand visibility, effectively engaging with members, and promoting awareness of social security benefits through strategic and impactful content
About RSSB
The Rwanda Social Security Board (RSSB) has the mandate to manage and promote social security in Rwanda. RSSB’s vision is to provide a comprehensive social security system that caters to the diverse social security needs of the population, RSSB plays an important role in realising Vision 2050 and the National Strategy for Transformation (NST1). RSSB manages six social security schemes, namely: Pension, Occupational Hazards, Medical scheme, CBHI, Maternity Leave Benefits and EjoHeza (Long-term Term Saving Scheme).
As a leading player in the financial sector, RSSB serves as the largest institutional investor in Rwanda. With assets under management amounting to 2.06 trillion Rwf , which is equivalent to over 15% of the country’s GDP, RSSB invests in key sectors of the economy and plays a crucial role in growing the country’s financial sector. With approximately 12 million members in the above six schemes, encompassing over 90% of Rwanda’s population, RSSB is at the forefront of securing the health and financial well-being of Rwandans.
To achieve its important mandate, RSSB is embarking on a transformative journey, aiming to become a modern, data-driven, and high-performing institution. As part of this ambitious initiative, we are seeking highly motivated individuals who are results-oriented and uphold the highest standards of professionalism and integrity. By joining RSSB, you will have the opportunity to actively contribute to the advancement of social security and overall transformation of Rwanda.
Roles and responsibilities
- Develop and implement a comprehensive content strategy that aligns with RSSB’s goals, focusing on promoting awareness and understanding of social security benefits.
- Create engaging, informative, and accurate content for RSSB’s communication platforms, including social media, website, newsletters, and press releases.
- Collaborate with internal stakeholders, such as the communications, investment, and customer service teams, to identify content needs and deliver high-quality content.
- Oversee content production, including writing, editing, proofreading, and fact-checking, ensuring consistency in tone, voice, and brand messaging.
- Maintain a content calendar, planning and scheduling content releases in line with key RSSB events, campaigns, and thematic focus areas (e.g., Customer Service Week, 60th Anniversary celebrations).
- Supervise junior content creators and external writers, providing feedback and editorial direction.
- Oversee RSSB’s social media presence by managing platforms, monitoring engagement, and responding to public queries in a timely and professional manner.
- Track digital trends and emerging social media platforms to enhance RSSB’s online presence and improve reach and engagement.
- Work closely with the digital marketing team to ensure cohesive integration of content across digital campaigns.
- Develop and manage multimedia content, including videos, infographics, and interactive content, to enhance engagement and understanding of RSSB’s services.
- Lead or assist in the production of impact videos and testimonials that showcase the value and benefits of RSSB’s programs to members and stakeholders.
- Coordinate with designers and videographers to ensure content is visually compelling and adheres to brand guidelines.
- Analyze content performance metrics (e.g., engagement, reach, conversions) and generate insights to optimize future content strategies.
- Prepare regular reports on content effectiveness, including insights from analytics, to measure impact and inform decision-making.
- Use member feedback and engagement data to refine messaging and improve the overall quality and relevance of content.
- Build and maintain relationships with media contacts, influencers, and relevant stakeholders to amplify RSSB’s content reach.
- Engage with external partners and stakeholders to identify opportunities for joint content initiatives or co-branded campaigns.
Key Qualifications and Experience
The successful candidate must have at least:
- Bachelor’s degree in communications, Journalism, Marketing, Public Relations, or a related field; a master’s degree is an asset.
- Minimum of 5 years of experience in content management, digital marketing, or a related role, preferably within a public institution or corporate environment.
Technical competencies
- The candidate must have proven experience in creating and managing content for digital platforms, including social media, websites, and multimedia content.
- The incumbent must have strong writing, editing, and proofreading skills, with a solid understanding of content strategy and audience engagement principles.
Behavioural competencies
- Must demonstrate impeccable customer service focus, strategic thinking, and strong ethical background with an ability to resist and zero tolerance for corrupt, political and other undesirable influences;
- Must be able to establish and maintain constructive and effective relationships with key stakeholders and staff alike;
- Must be open to change and adapt established methods for new uses within the institution;
Additional Information:
RSSB reserves the right to appoint or to issue an employment contract to the successful candidate.
Interested candidates are advised to submit applications online by Monday, 25 November 2024.
In addition, please attach a curriculum vitae that contains details of your qualifications, experience and positions held relevant to this role. Include your day and evening telephone numbers, email address, names and address of three professional referees. Also, attach copies of your academic and professional qualifications.
Any form of canvassing will lead to automatic disqualification.
Only short-listed applicants will be contacted.
RSSB is an Equal Opportunity Employer
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