Senior Manager – Products & Segments at MTN Rwanda: Deadline: 23/02/2024

Job description

Mission / Core Purpose of the Job

• Formulating and implementing a marketing strategy for subscriber acquisition, growth and revenue generation in the target market segments (High Value, Youth and Mass Market). Supported through market analysis /data analysis and research.
• Developing the product and segment roadmap per segment in line with the overall marketing strategy

Key Responsibility and Accountability

• Defining market requirements based on analysis, market research and inputs from the sales team.
• Develop innovative and value-based propositions for the respective market segments to drive revenue growth.
• Develop the go to market strategy for the target market segments for all market interventions and new propositions.
• Ensure all relevant products & services designed for the different market segments are covered in the propositions.
• Ensuring business profitability of the propositions and monitoring the performance of the propositions
• Monitoring of products and services performance, subscriber usage, churn, revenue, ARPU and propose recommendations where necessary.
• Develop and implement the strategic plan to build, develop and grow digital and nondigital products.
• Considers future consequences of actions on the viability of the Business discussing the current environment and how this will impact MTN as a Business both now and in the future.
• Defines and ensures compliance with adequate processes and systems for timely delivery and quality of projects, including relevant propositions and projects’ documentation.

Market Insights & Analytics

• Gather and analyze market related information – internal and external sources to generate insights that aid in decision making and development of the consumer functional strategy.
• Gather and collate information related to competitors operating within the same market and global best practices related to the consumer business.
• Provide inputs to the pricing and commercial team based on market and competitor intelligence related to pricing and promotions.
• Continuously monitor market developments and events and periodically share the information with relevant teams within the consumer function.
  
  
  

Segments & Products Planning

• Identify market segments based on customer classification/ segmentation and potential.
• Develop the overall product and segment strategy for each product, proposition, and bundle.
• Develop the product and segment business plan including revenue plan and operational details of achieving revenue targets as per strategy.
• Review pricing strategy and guidelines received from the pricing team based on organization/functional strategy and targets.
• Review and approve the product capacity and product technology investment decisions based on current capacity and requirements shortfall.
• Monitor and analyze product performance, plan and execute product revenue campaigns and promotions.

Segments and Products Management

• Analyze revenue targets for respective products and segments.
• Define the overall structure of product portfolios to be used within each segment.
• Develop and maintain segment and product roadmaps.
• Design products based on the basic behavior of market segments and link product portfolio to the market segment.
• Develop business cases for new product development and enhancements for existing products. Socialize and obtain approvals for the product portfolio and strategy.
• Analyze the performance of the current segment & product portfolio and deliver new product specifications as well as enhancements and new features. Retire products with limited performance.

Segments Products Monitoring

• Collate and analyze customer and product data to determine overall product performance.
• Compare the performance of the product concerning the forecasted performance defined in the business case.
• Report the performance of all products and segments periodically to relevant stakeholders.
• Provide proactive feedback to products and segments team related to product performance and suggest improvement opportunities to the current portfolio.
• Assist in the development of overall trends and insights regarding customer usage and spending behavior by generating trend reports/ performance reports and providing them to the products and segments team.

Supervisory/Leadership/Managerial complexity:

• Manage relationships with staff within the department, other departments, partner agencies, bodies, and suppliers, to achieve objectives.
  
  
  

How to apply