About MTN Rwanda
MTN Rwandacell is focused on attracting, recruiting, developing, and retaining professionals that contribute meaningfully to the achievement of our mission of making our customers’ lives a whole lot BRIGHTER. We are an equal employment employer with a forward-looking culture that encourages creative thinking and innovation while remaining at the forefront of the latest technology and trends. MTN Rwandacell is therefore Internally and Externally recruiting a highly competent and self-motivated individual for the Position below in Consumer Department.
Job Responsibilities
- Drive an increase in shareholder return by ensuring that Marketing Processes are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
- Lead the review of Business Processes (headcount, process optimization etc.), to drive efficiency gains.
- Develop and consolidate an overarching MTN RWANDA consumer product roadmap including proffering short- and long-term views, identifying key drivers for sustainable profits and driving achievement of objectives/targets.
- Develop strategies and champion customer centric culture across the organization and develop relationships with MTN RWANDA’s internal and external stakeholders in line with the organization growth ambitions.
- Develop and implement Consumer Segment Marketing plans, reviewing methods of delivery and making optimal decisions in related areas such as:
- Go to Market strategy.
- Product
- Pricing (in conjunction with Pricing manager)
- Advertising (in conjunction with Brand and Communication Senior Manager)
- Sponsorship and Promotions (in conjunction with Brand and Communication Senior Manager)
- Channel support/retail visibility (in store and out store (in conjunction with S&D)
- Develop and execute, in collaboration with Customer experience division, strategies to accelerate the adoption of digital channels through existing apps (MyMTN app, MoMo apps, Ayoba apps, etc.)
- Drive an increase in MTN RWANDA’s Net Promoter Score across all segments.
- Drive the execution of the Consumer Business Unit’s annual and quarterly integrated plans for the successful delivery of transformation initiatives focusing on Customer centricity.
- Collaborate with other business units in the development of business models for use across the organization and develop measurement strategies to support ongoing strategy development and products optimization.
- Collaborate and co-create with other MTN RWANDA functions and subsidiaries as needed on propositions and shared go-to-market strategy.
- Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
- Review market and internal conditions and contribute to the development of marketing strategies for consumer segments.
- Implement strategy for market growth in conjunction with Product Development Managers, Regional Marketing and other stakeholders.
- Define market needs based on relevant value proposition packages for each segment.
- Plan and execute integrated got-to-market programs in conjunction with the brand and communication teams, regional managers, Sales & Distribution department and other internal and external stakeholders.
- Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
Job Requirements
Education
- First degree in Marketing, Economics, Statistics, Computer Science, or relevant disciplines.
- Possession of post graduate degree (MBA/ Masters in relevant discipline) will be advantageous.
- Fluent in English and French. Knowledge of Kinyarwanda will be advantageous.
Experience:
- Minimum of 5 years working experience with at least 3 years in managerial role in relevant sector/ industry.
- Proven experience in proposition development, customer management, marketing management, market research, sales, and channel management in telecom or FMCG.
- Proven experience in Design Thinking / Customer-centred Design.
How to apply
All interested candidates are requested to send their application letters and
updated curriculum vitae together with copies of their academic credentials no later
than 16th June 2023 through the job’s platform on: jobs2.RW@mtn.com.
We strongly encourage applications from women and/or individuals with disabilities.
Note: Should you not hear from us within 14 (fourteen) days from the closing date
of this advertisement, you may consider your application to be unsuccessful.
Click here for details & Apply
