We are hiring
Applicants are invited for the following vacant position within Hotel des Mille Collines Management:
Sales & Marketing Manager
Scope of the Job –Sales & Marketing Manager
The overall scope of this role is to ensure:
- Hotel targets are achieved by optimising revenues through an account base, as well as prospecting new clients on the market. The key measurement of performance will be performance versus the Revenue goals.
- to promote Hotel des Mille Collines and its outlets as the market leader through Marketing activities as well as to ensure compliance with the Hotel brand.
Overall Objectives
The Sales Targets are executed satisfactorily when:
- The Hotel achieves its Financial Objectives.
- The Sales Team that the person works with achieves their Revenue Objectives.
- The person achieves their Personal Objectives.
- The evaluation is carried out to the satisfaction of both the General Manager and C.E.O
The Marketing Targets are executed satisfactorily when:
- Marketing activities are created, planed, coordinated and implemented.
- Targeted goals as defined in the hotel marketing plan are reached.
- Hotel des Mille Collines brand is protected and the awareness of the brand as defined in the strategic marketing plan is enhanced.
Main Responsibilities
- Create and implement all Marketing activities, including but not limited to:
- Creation and print of collateral
- Promotions and packages
- Advertising
- Market analysis
- Photo-shootings
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
- Implement media and marketing plan and coordinate with agencies.
- Create the hotel media and marketing plan.
- Understand and strictly adhere to the Rules & Regulations established in the Employees Handbook and the Hotel’s policy on Fire, Hygiene, Health & Safety.
- Understand, and follow the Company Sales Vision.
- Update OPERA contact database at all times.
- Execute sales actions within set cost budget structure.
- Preparation of the annual budget by providing statistics and forecasts of account productions.
- Defining an annual sales action plan and execute set actions accordingly.
- Attend trade shows, workshops, etc. available on the market.
- Detailed knowledge of all services provided by the Hotel and all relevant facts and figures of hotel.
- Detailed knowledge of competitor set.
- Follow up of tentative bookings on the markets.
- Conduct site inspections.
- Responsible for prospecting new accounts.
- Responsible for key account management on an assigned account base or geographic area, ensuring revenue maximization, achievement of personal targets and increasing fair market share versus competitor set.
- Plan, coordinate and implement direct marketing, both on- and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Provide content and images for websites according to Corporate Identity.
- Ensure content and photography of 3rd party websites are maintained.
- Act as brand custodian for hotel.
- Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
- Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
- Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
- Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Management.
- Follow the sales and marketing results and propose corrective actions if needed.
- Prepare sales and marketing training programmes.
- Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
- Provide administrate support for the Marketing office in the absence of a coordinator.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
Qualifications, Skills and Competencies
- Bachelor’s degree in Marketing or Management specialized in Marketing.
- Having used software such as: OPERA (or similar software) will be an added Value.
- Ability to organize and prioritize workloads, meet deadlines and targets,
- Ability to interpret and apply rules and regulations
- Computer literacy in Excel (combined sheets) and Word.
- Excellent command of written and verbal French, English and Kinyarwanda, good analytical skills and ability to write reports with no mistakes.
- Having at least 5 years’ experience in the same Position. Having experience in the same position in 4 or 5 Stars Hotels will be an added Value.
HOW TO APPLY
Please submit a cover letter and Curriculum Vitae (CV) via the apply button below.
Not later than Friday 21st February 2025 at 04:00 pm, only shortlisted candidates will be contacted.
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