Sales Manager at Kivu Choice Ltd | Kigali : Deadline: 16-08-2024

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Job Title: Sales Manager

Department: Sales

Reports to: Commercial Director

Location: National

Compensation: Commensurate with experience

Start date: As soon as possible


About Kivu Choice:

Kivu Choice is a vertically integrated Aquaculture company based in Rwanda with associated feed mill, hatchery, cage production, distribution, and sales outlets. Founded in late 2021, and now producing over 500 thousand fish meals a month, we are Africa’s fastest growing fish farm and the largest protein producer in Rwanda.


About the Role

A Sales Manager will ensure that our network of branches meets sales targets, adheres to compliance, enhances brand visibility, and expands branch networks nationwide. This vital role supports our mission to provide everyone with access to affordable protein in the assigned region.

What you will do:

  • Ensuring branches meet their objectives: sales and compliance
  • Creating plan with Commercial Director and sales team to meet targets across branches network and other local sales channels.
  • Responsible for branch network expansion
  • Implementing marketing and sales strategies
  • Reporting on the performance of each region to the management
  • Suggesting changes to implementation plans and ensure that branches achieve more with less spending
  • Ensure that branches comply on inventory management and SOPs

Description of tasks

Responsible for sales performance metrics across the branch network

  • Recruit the branch team with the help of HR and Commercial Director
  • Supporting domestic sales team in planning for their monthly/quarterly objectives
  • Monitoring performance and change plans if necessary
  • Monitoring the performance of the domestic sales team against objectives
  • Promoting the best regional sales supervisors and branch teams to reward best performing teams.
  • Managing the journey plans of the Regional Supervisors and motivating them to reach new heights
  • Building a passionate and outstanding sales team to ensure high performance
  • Cultivating an extraordinary results-driven culture among the sales teams

Responsible for expanding the branch network.

  • Identify and recommend new areas for expansion
  • With help of logistics team, map out delivery strategy to new branches.

Responsible for implementing marketing activities in collaboration with the marketing team and commercial management

  • Propose different marketing activities that are relevant to promoting branches
  • Work with marketing team in implementing marketing strategies


Responsible for the operations at the area

  • Consolidating information on the sales performance and operations
  • Setting targets and objectives for Regional Sales Supervisors and branches team, and review performance on monthly/quarterly basis.
  • Creating monthly plans based on targets, and overall strategy as set by the Management.
  • Creating budgets in line with monthly and quarterly plans
  • Coaching sales team to become better leaders

Job Requirements:

  • Hold a Bachelor’s Degree and have at least 4 years of work experience
  • Possess senior managerial experience, preferably in retail, with field and operations expertise.
  • Willingness to spend most of your time in the field supporting teams.
  • Good motivational skills and enthusiasm
  • Experience in project management
  • Possess strong business acumen, data analytics skills, and exceptional critical thinking abilities.
  • Committed to delivering an exceptional customer experience, going the extra mile comes naturally to you
  • Possess extensive experience in team leadership, thriving on managing conflicts and people, and achieving success by guiding others toward a common goal without handling every task personally
  • Having a proven track record of independently meeting targets
  • Proficient in Microsoft Office Suite.
  • Must be a strong communicator, proficient in writing reports and addressing issues as needed
  • Must be self-driven and motivated to meet targets, with proven ability to achieve goals independently and as a leader, demonstrating initiative without waiting for direction
  • Embodying the mission and vision of Kivu Choice
  • Fluent in English with excellent verbal communication, listening, and phone skills


Submitting your application

  • If you are interested in this position, prepare the following:
  1. Job application letter
  2. Curriculum Vitae (CV)
  3. Copy of your academic documents
  4. Copy of your passport or ID
  • How to apply: send all the required documents to our email address: recruiting@kivuchoice.com
  • Submission Deadline: Friday, 16th August 2024.
  • We will be reviewing and interviewing applications as per submissions.
  • Only shortlisted candidates will be contacted

Done at Kigali, Rwanda on 16th July 2024

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