Job Description
Reporting: Public Relations & Communication Officer reports to the Director General.
Duties and Responsibilities
The Public Relations Officer is responsible for:
1. Handling all aspects of planned publicity campaigns and PR activities during periods of crisis;
2. Publicize and appropriately communicate RTDA’s activities, appointments and awards to stakeholders and to the general public as necessary;
3. Develop and establish “appropriate” communication channels in consultation with the DG/DDG;
4. Report regularly to DG on both the communications and success rate, recommending any revision to the plan;
5. Handle media on behalf of the RTDA ensuring that details of any such media involvements and immediately communicated to the DG;
6. Monitor public opinion regarding the RTDA on particular issues
7. Develop and implement communication strategies for the RTDA and advise management on communication issues and strategies;
8. Plan public relations programs, including the preparation of cost and budgets related to public relations;
9. Respond to enquiries from the public, media and other organizations;
10. Arrange interviews with journalists, prepare and distribute press releases, and make statements to the media;
11. Prepare organizational documents such as annual reports, press releases, briefings, documentaries, corporate profiles and submissions;
12. Oversee production of visual (film or video), audio and electronic material, including managing websites
13. Conduct internal communication courses, workshops and media training;
14. Assess risks and implement crisis and issues planning to ensure an organization’s reputation is maintained;
15. Plan, develop and manage brand identity;
16. Organize and manage events, exhibitions, conferences and product launches;
17. Plan and implement publicity strategies and campaigns;
18. Provide RTDA with information about new promotional opportunities and current PR campaigns progress;
19. Liaise with RTDA, managerial and journalistic staff about budgets, timescales and objectives;
20. Design, write and/or produce presentations, press releases, articles, leaflets, ‘in-house’ journals, reports, publicity brochures, information for web sites and promotional videos; and
21. Perform any other duties as may be assigned by a competent authority.
Minimum Qualifications
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Bachelor’s Degree in Communication
3 Years of relevant experience
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Bachelor’s Degree in Journalism
3 Years of relevant experience
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Bachelor’s Degree in Public Relations
3 Years of relevant experience
Competency and Key Technical Skills
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Integrity
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Strong critical thinking skills and excellent problem solving skills.
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Inclusiveness
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Accountability
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Communication
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Teamwork
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Client/citizen focus
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Professionalism
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Commitment to continuous learning
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Research and critical thinking skills
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Ability to convey ideas clearly and concisely
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Verbal, non-verbal and written communication skills
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Creative thinking skills and solution-oriented attitude
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Ability to develop and implement communications initiatives using appropriate tools and channels;
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Knowledge of online communication tools with special emphasis in audio-visual production and dissemination
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Resource management skills
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Problem solving skills
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Decision making skills
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Time management skills
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Risk management skills
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Results oriented
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Digital literacy skills
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– Ability to understand and apply fundamental concepts and principles related to investigating facts, gathering and packaging of information for effective delivery to audiences
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Report writing & Presentation Skills
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Analytical skills;
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Fluency in speaking and writing Kinyarwanda, English and/or French. Fluency in all 4 national languages (including Swahili) is an added advantage.
