Products, Segments and Value Propositions Manager at MTN Rwanda: Deadline: 5 January 2022

Drive the effective implementation of MTN Rwanda’s Consumer segments value propositions and customer experience, ensuring maximum market penetration, growth, and profitability in the Youth, High Value Customer (HVC), Mass and Home segments.

Understand the needs of each segment with respect to voice, data and digital, and develop solutions that drive customer affinity, customer delight and customer lifetime value.

Manage the implementation of marketing frameworks for each segment to increase brand presence.

Own the product development process and ensure all key milestones from concept understanding, requirements gathering, feasibility assessment, business case approval, implementation and launch, run smoothly by working seamlessly with relevant stakeholders (Commercial, Technical and Financial).

Provide input and make recommendations to the Chief Consumer and Digital Officer on the development of viable frameworks (innovation, design, build and refine) targeted at each segment, ensuring alignment with MTN Group’s Go-To-Market (GTM) strategy and driving a fast response to the market.

Ensure speed-to-market in the execution of the product and propositions roadmap by working seamlessly with all stakeholders.

Own the product roadmap and ensure efficient launch of services by working closely with Brand and Marketing Communications and Sales and Distribution.

Be the liaison between the Consumer team and Technology to translate customer insights and requirements into technically feasible products and services, working across current and new system capabilities.

Increase the penetration of voice, data and digital within each Segment through insights-led products and services that encourage trial and adoption.

Increase data and smartphone penetration by collaborating with the Devices Manager and working actively with external device partners, CVM, Network, Sales and Distribution, etc. to coordinate all necessary activities.

Proactively manage the product lifecycle to ensure relevant, timely interventions along the curve of each product and ensure the end-of-life and product retirement is actively enforced.

Build and manage productive relationships with external vendors to maximize breadth of portfolio and deepen penetration of new products and services.

Own the Post Implementation Review process to evaluate all new products against the agreed business case; identify and explain gaps versus expectation and work with stakeholders.

Drive overall NPS by ensuring the company leads on value perception and easy-to-use products and services measurements in-market.

Ensure quality control and maintenance of GTM artefacts (e.g., document and toolkits).

Propose market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of each segment and embed a deep understanding of the insights within the business.

Participate in the implementation of strategic initiatives to improve customer experience and participate in regular third-party audits and recommend improvements where necessary.

Ensure the team collaborates with Internal Audit teams to perform periodic quality and process audits.

Exhibit great stakeholder management by being a channel between Finance, Customer Value Management, Technology, Brand and Marketing Communications, Enterprise Business Unit and Sales and Distribution to ensure effective delivery, alignment and readiness on all new product/service launches.

Communicate the product roadmap across all relevant levels of the organization.

Identify required resources, personnel, and funding to achieve team goals.

Lead the Products and Segments team to effectively deliver on their respective portfolios.