MICE Sales Manager at Rwanda Convention Bureau (RCB) | Kigali :Deadline: 29-09-2023

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B. Claire
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RWANDA CONVENTION BUREAU JOB OPPORTUNITY – MICE Sales Manager

Organization Description – About RCB

Rwanda Convention Bureau (RCB) is a private company incorporated under the laws and regulations of the Republic of Rwanda. The company was established in 2016 with a mandate of marketing and promoting Rwanda as a MICE destination, identifying MICE investment Opportunities.


RCB has a firm sales and marketing mandate that has enabled Kigali city to rank number 2 in Africa as a Meetings, Incentives, Conferences, Exhibitions and Events (MICE) destination according to the International Congress and Convention Association (ICCA) 2019 report. As a destination Marketing Company, RCB represents the best interests of Rwanda’s MICE industry stakeholders and offers free impartial advice, guidance and support to regional and international event planners and buyers, incentive, associations, and convention organizers through every stage. RCB also serves as the coordinator for all Government of Rwanda (GoR) events and ensures positive economic contribution to the economy, delivering international standards.

In light of this, RCB seeks to recruit a highly qualified and professional candidate to fill the following position.

  • MICE Sales Manager: The MICE Sales Manager reports to the Director of Destination Marketing is in charge of developing and implementing the sales strategy to generate MICE business and meet agreed set annual revenues and targets for RCB on behalf of the Government. The detailed job descriptions and requirements related to the above vacancy can be found on Rwanda Convention Bureau website; www.rcb.rw.

Applications and CV’s must be sent to recruitment@rcb.rw. The deadline for applications is on the Thursday 29 September 2023.  If you don’t hear from us in two weeks after the application deadline, please consider your application unsuccessful.


Position

MICE Sales Manager

Job roles and responsibilities

  • Develop and implement sales strategies and budget for their respective segment
  • Conduct sales activities
  • Lead in sourcing business mainly through tradeshows, roadshows and established MICE online platforms.
  • Implement leads generation process including expression of interest, bid preparations, site inspection, and preparation of MoUs in partnership with the legal advisor.
  • Coordinate Fam trips for MICE buyers.
  • Conduct assessment on businesses that require Government Investment/Partnership.
  • Support qualified local hosts to attend strategic international exhibitions and tradeshows.
  • Linking RCB with regional and International MICE players.
  • Identify and nurture home grown initiatives.
  • Identifies new MICE platforms and follow up on existing ones to generate new business.

Job requirements

  • Master’s degree in sales, marketing, business administration, or a related field with at least a minimum of 5 years of experience, or Bachelor degree with at least 7 years of experience in related.
  • Experience in sales and marketing in the international context.
  • Strong knowledge of sales techniques and the ability to develop and implement effective sales strategies.
  • Prior experience in the MICE industry is an added value.
  • Excellent communication and negotiation skills, with the ability to establish and maintain strong relationships with clients and stakeholders.
  • Excellent organizational and project management skills with ability to prioritize and manage multiple tasks and projects simultaneously.
  • Ability to work collaboratively with cross-functional teams and stakeholders to achieve shared goals.
  • Strong analytical skills with the ability to analyze market trends and make data-driven decisions.
  • Professional demeanor, with ability to maintain confidentiality and handle sensitive information with discretion.
  • Ability to work in a fast-paced environment with changing priorities and deadlines, while maintaining a high level of attention to detail.
  • Proficient in Microsoft Office Suite, as well as other project management and performance tracking software.

Done at Kigali on 14 September 2023

Edward Mugisha

Director of Support Services.

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