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JOB INFORMATION |
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Job Title |
Marketing Manager |
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Reports to (Job Title) |
Country Director |
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Department |
Commercial |
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Location |
Head Office |
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Country |
Rwanda |
PURPOSE OF THE JOB |
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To directly drive product and brand awareness across various channels and partners within Rwanda |
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MAIN RESPONSIBILITIES |
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RESPONSIBILITIES UNIQUE TO THE ROLE |
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Responsibility |
% Contribution to job’s performance |
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To coordinate the development and alignment of annual marketing plans and budgets in line with the commercial strategy to attain annual revenue targets. |
30% |
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To promote SPOUTS brand to create awareness and brand visibility. |
30% |
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To coordinate branding and external communications across various platforms and media channels to build relationships. |
10% |
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To lead and develop the capability of the marketing team to increase efficiency and effectiveness. |
20% |
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Any other roles added from time to time concerning departmental objectives |
10% |
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CONTRIBUTION TO STRATEGY |
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Contribution to annual departmental strategy and responsible for implementation of departmental strategy. |
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PEOPLE MANAGEMENT RESPONSIBILITIES |
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JOB DIMENSIONS |
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Financial (Please use most recent financial information related to the role) |
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Team (Direct Reports) |
3 |
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Geographical scope |
Rwanda |
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REQUIREMENTS |
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Qualifications |
Bachelor’s degree in Marketing, Business Administration or any related field. |
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Experience |
6 years’ experience in Marketing |
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Proficiency in computer skills |
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Business Understanding / Knowledge |
Experience with buffer, google analytics and social media platforms |
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Languages |
Proficiency in spoken and written English and Kinyarwanda |
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COMMUNICATION REQUIREMENTS (MOST RELEVANT FOR THE JOB) |
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Internal Stakeholders |
Production, HR, Operations, Customer service, IT & Sales |
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External Stakeholders |
Partners & Customers |
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SPECIAL CONDITIONS |
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Regular travel between Head office and field. |
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ANY OTHER COMMENTS |
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The position requires the job holder to be proactive and self-driven to fulfil the company’s mission of providing clean air, clean water and clean energy to every household in Africa. |
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