JOB DESCRIPTIONS:
- Under direct supervision of the Division Manager of Sales and Marketing, the Marketing Manager will require direct interaction with various departments; RTV, Radio and Technical for compliance. Will also supervise the Brand and Creative Officers;
- Develop and manage long- and short-term marketing strategies of RBA;
- Promote RBA’s image, programs and activities;
- Work closely with the Program Managers (RTV, KC2 and Radios) in creating on – air promotions and also with the Sales and Advertising manager in securing new clients and maintaining current advertisers;
- Supervise Creative Officers to deliver based on performance contracts signed;
- Implement national marketing programs by developing field marketing and promotional action plans;
- Maintain RBA’s product mix, by keeping current supply with demand, monitoring changing trends and competitors in media industry and updates the Director of Marketing and Business development of current situations;
- In close collaboration with Sales and Advertising Manager, establishes and adjusts selling prices by monitoring other key competitors;
- Manage the marketing, PR and Communications with the approval of the Division Manager of sales and Marketing;
- Work in close collaboration with Sales and Advertising Manager and receive market feedbacks;
- Observe the current state of the market and competitors;
- Evaluate plans and strategies on the basis of ROI;
- Assist in content planning in accordance with market needs and work as liaison between Radio and RTV departments;
- Manage and communicate brand standards and creative feedback to TV and Radio Stations;
- Develop creative solutions in partnership with RTV, KC2 and Radio Program Managers that are attractive to clients for advertisement;
- Prepare proposals for conducting market studies and research for different RBA channels to determine the audience per channel and programs.
SPECIFIC KNOWLEDGE REQUIRED
- Extensive understanding of the media industry,
- Excellent leadership, planning and management skills,
- Must have experience of sales, marketing, or branding
- Ability to effectively liaise and build relationships with various stakeholders,
- Ability to work under tight deadlines and pressure,
- Excellent communication, reporting and presentation skills,
- Fluency in written and spoken English and French is essential. Knowledge of Kiswahili & Kinyarwanda would be advantageous.
JOB PROFILES:
Degree in any field with 3yrs working experience in Sales and Marketing at a Managerial/supervisory level in a corporate company or Fast Moving Consumer Goods.
HOW TO APPLY:
Interested applicants should submit in one folder their application letter; a detailed CV duly dated and signed, copies of academic testimonials, a copy of National ID/passport, and proof of experience.
NB:
- Application without all the above requirements will not be considered,
- Candidates with Degree/Diploma from abroad are requested to show the Equivalence from High Education Council (HEC),
- Please note that only short-listed candidates meeting the required qualifications will be contacted,
- Female candidates are encouraged to apply,
Applications shall be addressed to: The Director General of RBA, through our career page: https://rba.co.rw/career, not later than Friday 5th March, 2021 at 4:30 pm
