SONARWA Life Assurance Company Limited (SONARWA LIFE) is a public limited liability company registered
under the laws of Rwanda and licensed by the National Bank of Rwanda to transact the business of life assurance
& pension management. The company is looking for competent & experienced people to take on different roles in
the company.
Job Title: Manager/Retail Business
Purpose of the Job:
He or she will be responsible for supporting the head of retail in setting sales targets and quotas, as well as
developing & implementing sales strategies, and maintaining relationships with key clients.
Key Responsibilities:
• Achieve growth and hit sales targets by successfully managing the sales team.
• Design and implement a strategic business plan that expands the company’s customer base and ensure its
strong presence.
• Support the Head of department in setting objectives, coaching, and performance monitoring of the sales
team.
• Build and promote strong, long-lasting customer relationships by partnering with them and
understanding their needs.
• Present sales, revenue reports and realistic plans to the upper management.
• Identify emerging markets and market shifts while being up to date with new products/services and
competition status.
• Develop creative strategies to increase sales and growth of Sonarwa Life.
• Provide support to the retail sales team in closing complex sales deals.
• Stay abreast of industry trends and best practices to develop innovative approaches to improve the sales
process and increase productivity.
• Analyze data to identify areas of improvement and opportunity for the sales team.
• Participate in trade shows and conventions on behalf of the company to generate leads and build
relationships.
• Initiate, grow, and maintain a robust network from which to generate a pipeline of opportunity for
business development.
• Liaise with the agency team on retail sales to ensure the contribution of the team in the Achievement of
retail sales targets.
• Build relationships both internal and external in order to leverage on them.
• Provide feedback to the underwriting and claims management team on the quality of services provided to
ensure appropriate gaps are filled in order to retain customers.
• Participate in the development and pricing of new products and services to ensure the availability of
products and services that resonate with retail clients.
Minimum Requirements:
• Bachelor’s degree in business, insurance, or related field. Master’s degree with at least 4 years’ experience
in insurance business will be an added advantage.
• 5+ years experience in insurance sales management for a Bachelor’s degree holder.
• Proven track record of success in meeting and exceeding sales goals.
• Strong leadership and motivational skills.
• Excellent communication, interpersonal, and presentation skills.
• Working knowledge of Microsoft Office suite.
• Experience developing and implementing sales training programs.
• Thorough understanding of insurance products and services.
• Any other duties as may be assigned by management.
If you believe you fulfill all the requirements, please submit your application letter, latest CV, including
three (3) referees, copies of degrees & certificates, & copy of ID, not later than 28th September 2023 to the
following email address: recruitment@sonarwalife.co.rw
Done at Kigali on 22/09/2023.
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