Manager, Products & Segments at MTN Rwanda: Deadline: 03rd Oct 2024

• Bachelor’s degree in marketing, Economics, Mathematics, Statistics, Informatics and IT.
• A Master’s degree may be advantageous
• CIM professional is an added advantage
• Minimum of 5 years of relevant work experience in a telecom or FMCG business environment in emerging markets.
• Manager track record of 3 years or more in relevant sector/industry
• Experience in leading change/transformation (marketing) at an operational level is advantageous
• Experience in continuous improvement through the implementation of best practices

Job description

About MTN

We at MTN Rwandacell are a purpose and value-led organization.

We believe that understanding our people’s needs and aspirations is key to creating experiences that delight you daily at work. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be, it is in our DNA.

As an organization, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity, and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us.

Our commitments go beyond an organizational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realize our shared goals.

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application. Therefore, we are hiring a highly skilled and self-motivated candidate for the Consumer Department position listed below, both internally and externally.

Key Performance Areas

• Strategy Development and Implementation: Drive the effective implementation of MTN Rwanda’s consumer Segments value propositions and GTM and customer experience design strategy, with emphasis on client experience (internal and external), ensuring acquisition, usage, maximum market penetration, growth, retention and profitability in the Youth, HVC and Mass segments.
• Operational Delivery: Manage the strategy execution process for the consumer segments, focusing on the customer value proposition, aligned with the GTM model.
• Manage the implementation of marketing frameworks for the Youth, HVC & Mass segments and ensure the implementation contributes to the increasing brand presence and key KPIs across the customers in those segments.
• Work inter-functionally to define MTN Rwanda’s consumers’ segments’ value propositions (focused, insights based end-to-end) and collaborate within the function in bringing these value propositions to market.
• Review and provide input into the development of value propositions and business cases for up-to-date innovations product portfolios and offer recommendations to the business.
• Build value proposition business cases and track product performance ensuring return on investments for initiatives launched.
• Drive and manage the implementation of MTN Rwanda consumer segment value propositions, ensuring alignment with the company’s overall Customer Value Proposition and MTN Group strategy.
• End to End GTM for the value propositions as per the GTM process.
• Ensure alignment to GTM process, RACI and Governance implementation for MTN Rwanda
• Propose market research areas aimed at acquiring intelligence on the preferences and behavioral patterns of the country’s Youth, HVC & Mass segments, which needs to be achieved in close collaboration with business intelligence.
• Product marketing mix and product lifecycle management for the value propositions.

Governance

• Set up / participate in tactical and operational meetings
• Report at process and functional level
• Manage and resolve escalations that have an impact on the critical path of service delivery
• Review and identify key risks, issues, and dependencies and set mitigation actions
• End-to-end management of segments’ products (existing and new)
• Manage budgets
• Sign off / make decisions regarding operational changes
• Keep abreast of global and local best practices and make recommendations on leveraging opportunities to the Chief Commercial and Digital Officer.
• Provide input into the review of all projects initiated.
• Review key risks, issues, and dependencies and set mitigation actions.
• Review the performance of team activities against agreed KPIs and compliance with SLAs, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team
• Create and monitor a plan for continuous improvement

Product and segment monitoring

• Collate and analyze customer and product data to determine overall product and segment performance.
• Compare Product performance versus the forecast and ensure that the Business plan is achieved.
• Report the performance of the segments and products periodically to relevant stakeholders.
• Provide proactive feedback and insights related to product performance for improvement
• Develop insights and trends reports for improving performance with clear actions on the next steps

Supervisory/Leadership/Managerial Tasks:

• Directly supervise the Youth, Mass, and High-Value coordinator. Manage relationships with staff within the department, other departments, partners, agencies, bodies, and suppliers to achieve business objectives.

How to apply