About MTN Rwanda
MTN Rwandacell is focused on attracting, recruiting, developing, and retaining professionals that contribute meaningfully to the achievement of our mission of making our customers’ lives a whole lot BRIGHTER. We are an equal employment employer with a forward-looking culture that encourages creative thinking and innovation while remaining at the forefront of the latest technology and trends. MTN Rwanda is therefore Internally and Externally recruiting a highly competent and self-motivated individual for the Position below in EBU Department.
Job Responsibilities
SEGMENTS (This encompasses Enterprise SME, LE, Public, Wholesale & Home)
- Develop and implement strategies for the enterprise segment in alignment with the overall business objectives.
- Collaborate with research & Marketing agencies to Conduct market research and analysis to gain a deep understanding of the enterprise market including customer needs, buying behaviors and market trends in the segments of SMEs, Corporates and the Public sector.
- Drive growth by identifying and pursuing new business opportunities and expanding existing enterprise customer wallet through collaboration with Account managers and Product teams.
- Lead cross-functional teams to create and implement customized solutions and services for enterprise segments driven by market & customer needs perspective.
- Collaborate with product and technology teams to ensure the delivery of innovative and competitive products and services.
- Analyze market trends and customer needs to inform product development and sales strategies for better informed actions and decisions.
- Develop and run a segment retention plan customized to each segment’s behavior i.e SME, Public, LE and Home.
- Develop Enterprise brand strategy to drive EBU Brand visibility in collaboration with Marketing brand teams & Trade marketing in S&D.
- Seek an understanding of the brand strategy to develop annual campaign-specific plans to drive enterprise brand & value.
- Communicate market intelligence and competitive insights to inform product development and sales strategies.
- Develop and implement an enterprise brand and communication strategy that supports MTN enterprise objectives, values, and mission.
Go-To-Market (GTM)
- Develop and implement go-to-market strategies for key customer segments in the Enterprise business.
- Collaborate with relevant teams (Product development, Corporate/SME Sales team, Technology, MoMo) with the support of the Consumer team & S&D to identify gaps and develop initiatives and action plans to proactively respond to the enterprise/SME market’s needs.
- Identify, develop, execute and evaluate GTM strategies for EBU based on knowledge of the department objectives, market characteristics and costs.
- Formulate, direct, and coordinate marketing activities or policies to promote Enterprise products or services, working with Consumer brand and S&D Trade Marketing teams.
- Identify target market segments and advise on the best way to communicate products and services.
- Ensure that customer insights and feedback are integrated into product development and go-to-market strategies.
- Monitor and analyze key metrics, such as customer satisfaction and market share, to measure the success of go-to-market strategies.
- Develop and manage budgets for go-to-market initiatives, ensuring that resources are effectively allocated.
- Track the effectiveness of the GTM initiatives of different value propositions per segment.
MTN BUSINESS TRADE VISIBILITY
- Expand share of visibility of MTN Business Brand, and accessibility of Enterprise Products and Services within the trade (direct and indirect channels).
- Coordinate with Sales & Distribution to leverage on their retail touch points and provide MTN Business brand visibility and merchandising focusing on innovation and cost-effectiveness.
- Conduct quarterly countrywide visits to ensure MTN Business branding at all touch points is refreshed and up to standard. To collaborate closely with the sales team and S&D Trade Marketing SPOC.
- Collaborate with internal teams, including sales, product development, and customer support to ensure consistent messaging across all communication channels.
Job Requirements
- Bachelor’s degree in marketing, Business Administration, or a related Telecom field.
- At least 5 years of experience in marketing, with a focus on go-to-market strategy and customer segmentation.
- Strong understanding of the telecommunications industry, including market trends and customer needs
How to apply
All interested candidates are requested to send their application letters, updated curriculum vitae, and copies of their academic credentials no later than 24th March 2023 through the job’s platform on: jobs2.RW@mtn.com.
We strongly encourage applications from women and/or individuals with disabilities.
MTN Rwandacell PLC is an equal opportunity employer.
Click here for details & Apply
