JOB DESCRIPTION
Sustainable Growers Rwanda (SGR) is a non-profit organization that supports women coffee farmers and their families to become more professionalized and market- based skilled to increase their family incomes through professional training approach to growing and trading specialty coffee, so they can form direct, productive relationships with coffee processors, importers and roasters. Established in 2014, Sustainable Growers has a strong track record for connecting actors along the value chain, to facilitate deep and global partnerships between small holder producers and their customers.
Manager, Brand and Partnerships
PURPOSE OF THE JOB
This role will be responsible for playing a dual role in shaping and executing the overall brand strategy for SGR and its entities and overseeing the overall approach to brand partnerships across the national and international markets.
MAIN RESPONSIBILITIES
Brand Management
- Create and execute a comprehensive branding strategy that reflects the SGR’s mission, vision, and impact in the agriculture sector.
- Coordinate the development of annual and long-term brand plans, outlining strategic initiatives and campaigns to achieve brand objectives for SGR and its entities
- Oversee campaigns to increase SGR’s visibility and recognition within the coffee and development sectors.
- Maintain consistent messaging and visuals across all communication platforms and materials.
- Craft compelling stories, case studies, and visual content to highlight SGR’s achievements and impact in the coffee sector
- Lead in the development of an international brand marketing plan, including centrally-led brand partnership and sponsorship opportunities.
- Develop digital marketing and social media strategies for brand visibility.
- Align brand strategy with marketing, PR, and development teams.
Partnership Development and Management
- Drive the establishment of partnerships with the private sector players as well as other similar NGOs in different territories to leverage on synergies that will build SGRs brand in the market
- Build and maintain relationships with donors, corporations, agricultural institutions, and government agencies to support the SGR’s goals.
- Lead negotiations and finalize partnership agreements, ensuring that terms are mutually beneficial and aligned with the organizational objectives and processes
- Secure funding, technical expertise, and other resources through partnerships to enhance the SGR’s programs and sustainability.
- Lead the execution of the brand partnership roadmap and be the point person for negotiating centrally developed partnership campaigns in conjunction with key stakeholders and support the rollout of these integrations with local brand teams
- Leverage brand partnerships for sponsorships and investments
- Expand SGR’s brand presence in global markets and secure international partnerships.
Internal Collaboration
- Collaborate with program staff to align branding and partnership efforts with ongoing SGR programs and projects.
- Partner with the program and resource mobilization teams to craft proposals and presentations for potential donors and sponsors.
Advocacy and Campaigns
- Lead campaigns to raise awareness about critical coffee sector issues and promote the SGR’s mission.
- Work with journalists, bloggers, and influencers to amplify the SGR’s message.
- Serve as a spokesperson at conferences, agricultural forums, and public events to promote SGR’s initiatives.
Monitoring and Reporting
- Drive research to collect data on customer insights to identify and keep up with the current trends, consumer insights, and competitive landscape and ensure SGR utilizes the findings to inform brand strategy and plans
- Continuously analyze market trends and consumer feedback to make data-driven decisions for continuous brand growth
- Monitor the progress and impact of partnerships, ensuring mutual benefits and alignment with the NGO’s goals.
- Provide regular updates to leadership and donors on branding and partnership activities and outcomes
- Conduct competitive analysis to keep the brand ahead of trends.
Operational excellence
- Identify innovative ways to grow revenues, impact, and partnerships
- Work with internal teams to improve processes, with an eye toward improving customer experience
- Ensure internal stakeholders align with brand values and messaging.
- Manage and activate brand sponsorships for maximum visibility.
- Manage and optimize the budget for brand partnerships and marketing.
Perform any other duties that may be assigned
REQUIRED QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE
Academic and Professional Qualifications
- A Bachelor’s Degree in one of the following fields; Business Administration, Communications, Marketing or a related field
- A Master’s degree in any of the following fields: Business Administration, Communications, Marketing, or a related field will be an added advantage
- At least 6 years relevant experience, 2 of which should have been in a managerial role in a similar organisation or busy function
COMPETENCIES
Technical Competencies
- Exceptional strategic thinking and delivery
- Experience in leading negotiations and executing impactful brands
- Sound experience in programme and project management
- Strong stakeholder management skills
- Experience with project management tools and virtual meeting platforms
Behavioral Competencies
- Customer Focus
- Cultivate Innovation
- Drives Results
- Collaborates
- Action Oriented
- Technology Savvy
- Strategic Mindset
- Drive vision & purpose
- Business Insight
- Build networks
- Builds effective teams
KEY PERFORMANCE INDICATORS
- Increase brand awareness annually, measured through social media engagement, website traffic, and survey results.
- Secure new strategic partnerships with the private sector, government, or other NGO annually to support the SGR’s mission and goals.
- Retain active partnerships year-over-year, ensuring continued collaboration and funding support.
- Achieve positive brand perception based on annual surveys and stakeholder feedback (beneficiaries, donors, and partners).
- Increase social media engagement through consistent content creation, community interaction, and campaign promotions.
- Ensure consistency in branding across all communication channels (social media, website, events, and printed materials).
- Achieve higher participation rate for branded events or campaigns aimed at raising awareness or building partnerships.
- Increase donor engagement through brand-driven campaigns, leading to more repeat donations or commitments.
Submission of Applications
Interested qualified candidates are invited to submit their motivation letter detailing how they meet the required qualifications and competencies, and detailed CV to recruitment@sustainablegrowers.org, not later than 23rd December 2024 at 17:00 Kigali time.
Done at Kigali, on 9th December 2024.
Christine Condo
Executive Director
JOB DESCRIPTION
Sustainable Growers Rwanda (SGR) is a non-profit organization that supports women coffee farmers and their families to become more professionalized and market- based skilled to increase their family incomes through professional training approach to growing and trading specialty coffee, so they can form direct, productive relationships with coffee processors, importers and roasters. Established in 2014, Sustainable Growers has a strong track record for connecting actors along the value chain, to facilitate deep and global partnerships between small holder producers and their customers.
Manager, Brand and Partnerships
PURPOSE OF THE JOB
This role will be responsible for playing a dual role in shaping and executing the overall brand strategy for SGR and its entities and overseeing the overall approach to brand partnerships across the national and international markets.
MAIN RESPONSIBILITIES
Brand Management
- Create and execute a comprehensive branding strategy that reflects the SGR’s mission, vision, and impact in the agriculture sector.
- Coordinate the development of annual and long-term brand plans, outlining strategic initiatives and campaigns to achieve brand objectives for SGR and its entities
- Oversee campaigns to increase SGR’s visibility and recognition within the coffee and development sectors.
- Maintain consistent messaging and visuals across all communication platforms and materials.
- Craft compelling stories, case studies, and visual content to highlight SGR’s achievements and impact in the coffee sector
- Lead in the development of an international brand marketing plan, including centrally-led brand partnership and sponsorship opportunities.
- Develop digital marketing and social media strategies for brand visibility.
- Align brand strategy with marketing, PR, and development teams.
Partnership Development and Management
- Drive the establishment of partnerships with the private sector players as well as other similar NGOs in different territories to leverage on synergies that will build SGRs brand in the market
- Build and maintain relationships with donors, corporations, agricultural institutions, and government agencies to support the SGR’s goals.
- Lead negotiations and finalize partnership agreements, ensuring that terms are mutually beneficial and aligned with the organizational objectives and processes
- Secure funding, technical expertise, and other resources through partnerships to enhance the SGR’s programs and sustainability.
- Lead the execution of the brand partnership roadmap and be the point person for negotiating centrally developed partnership campaigns in conjunction with key stakeholders and support the rollout of these integrations with local brand teams
- Leverage brand partnerships for sponsorships and investments
- Expand SGR’s brand presence in global markets and secure international partnerships.
Internal Collaboration
- Collaborate with program staff to align branding and partnership efforts with ongoing SGR programs and projects.
- Partner with the program and resource mobilization teams to craft proposals and presentations for potential donors and sponsors.
Advocacy and Campaigns
- Lead campaigns to raise awareness about critical coffee sector issues and promote the SGR’s mission.
- Work with journalists, bloggers, and influencers to amplify the SGR’s message.
- Serve as a spokesperson at conferences, agricultural forums, and public events to promote SGR’s initiatives.
Monitoring and Reporting
- Drive research to collect data on customer insights to identify and keep up with the current trends, consumer insights, and competitive landscape and ensure SGR utilizes the findings to inform brand strategy and plans
- Continuously analyze market trends and consumer feedback to make data-driven decisions for continuous brand growth
- Monitor the progress and impact of partnerships, ensuring mutual benefits and alignment with the NGO’s goals.
- Provide regular updates to leadership and donors on branding and partnership activities and outcomes
- Conduct competitive analysis to keep the brand ahead of trends.
Operational excellence
- Identify innovative ways to grow revenues, impact, and partnerships
- Work with internal teams to improve processes, with an eye toward improving customer experience
- Ensure internal stakeholders align with brand values and messaging.
- Manage and activate brand sponsorships for maximum visibility.
- Manage and optimize the budget for brand partnerships and marketing.
Perform any other duties that may be assigned
REQUIRED QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE
Academic and Professional Qualifications
- A Bachelor’s Degree in one of the following fields; Business Administration, Communications, Marketing or a related field
- A Master’s degree in any of the following fields: Business Administration, Communications, Marketing, or a related field will be an added advantage
- At least 6 years relevant experience, 2 of which should have been in a managerial role in a similar organisation or busy function
COMPETENCIES
Technical Competencies
- Exceptional strategic thinking and delivery
- Experience in leading negotiations and executing impactful brands
- Sound experience in programme and project management
- Strong stakeholder management skills
- Experience with project management tools and virtual meeting platforms
Behavioral Competencies
- Customer Focus
- Cultivate Innovation
- Drives Results
- Collaborates
- Action Oriented
- Technology Savvy
- Strategic Mindset
- Drive vision & purpose
- Business Insight
- Build networks
- Builds effective teams
KEY PERFORMANCE INDICATORS
- Increase brand awareness annually, measured through social media engagement, website traffic, and survey results.
- Secure new strategic partnerships with the private sector, government, or other NGO annually to support the SGR’s mission and goals.
- Retain active partnerships year-over-year, ensuring continued collaboration and funding support.
- Achieve positive brand perception based on annual surveys and stakeholder feedback (beneficiaries, donors, and partners).
- Increase social media engagement through consistent content creation, community interaction, and campaign promotions.
- Ensure consistency in branding across all communication channels (social media, website, events, and printed materials).
- Achieve higher participation rate for branded events or campaigns aimed at raising awareness or building partnerships.
- Increase donor engagement through brand-driven campaigns, leading to more repeat donations or commitments.
Submission of Applications
Interested qualified candidates are invited to submit their motivation letter detailing how they meet the required qualifications and competencies, and detailed CV to recruitment@sustainablegrowers.org, not later than 23rd December 2024 at 17:00 Kigali time.
Done at Kigali, on 9th December 2024.
Christine Condo
Executive Director
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