JOB VACANCY
Bella flowers Ltd is a private company registered in Rwanda under code company 103449745 on 20th October 2014 and the government of Rwanda/MINAGR/NAEB owns 100% of its shares. It owns a land of 45 Ha in Gishari Rwamagana District, and the Eastern Province on which Flowers is being undertaken.
Bella Flowers Ltd is looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of setting up a team of enthusiastic marketing professionals that will direct our marketing efforts towards great success.
Our excellent next CMO will balance a practical mindset with creative business acumen and lead people through complex marketing operations that Bella Flowers Ltd is engaged in. The goal is to ensure that the company’s marketing efforts are successful in helping it outperform competitors in flowering industry.
Responsibilities
- “Listen” to the trends of the market and direct the market research efforts of the company
- Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands
- Define marketing strategies to support the company’s overall strategies and objectives
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation
- Plan and organize marketing functions and operations (branding, communications, etc.), and ensure they project the company’s unique business both local, regional, and international
- Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
- Build a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships e.g Rwandair, RDB, PSF, etc..
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Coordinating marketing campaigns with sales activities.
- Ensuring that all performance targets attached to his/her contract and forming an integral part of this agreement are met.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manager and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
- Travel to meet potential clients and establish good client relations.
Requirements
- Proven experience as a chief marketing officer or Senior managerial role in a highly pressurized environment
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
- Understanding of different business disciplines (IT, finance, etc.)
- Proficient in MS Office and business software
- A leader with both creative and analytical capabilities
- Outstanding communication (written and verbal) both English and French and interpersonal abilities
- BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA will be a plus
APPLICATION PROCESS
Qualified Candidates should submit their application letter, Curriculum Vitae (CV) with proven work experience, copy of academic documents, transcript, and copy of National Identification to Bella flowers Ltd at recruitment@bellaflowers.rw
The deadline for submitting application is on 16th March 2021 at 5:00 pm local Time.
Application should be addressed to The Chief Executive Officer of Bella Flowers Ltd
Emmy NYIRIGIRA
Chief Executive Officer
