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HEAD OF MARKETING & COMMUNICATION
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EDUCATION AND EXPERIENCE
- He/she must hold Master’s degree in marketing, communications or related field.
- Qualification in graphic design or equivalent preferred
- At least eight (8) years’ working experience, with a minimum of five (5) years in an executive or managerial level marketing and/or public relations preferably in a hospital or Hospitality service industry setting.
- Proven track record in marketing &Communication management.
- Demonstrated experience in writing, Marketing Plans and Action plans in public relations, including writing press releases, participating in interviews, and liaising with the media.
- Experience with InDesign, WordPress, Photoshop, or other digital design software is on an asset.
SKILLS AND ABILITIES
- Willing and able to deliver services effectively and efficiently in order to meet client requirements.
- Advanced skills in utilizing digital marketing platforms Including social media and developing digital marketing campaigns.
- Highly proactive and able to work in a fast paced environment
- High levels of professionalism and diplomacy, with the ability to interact with diverse stakeholders
- Communication skills and the ability to collaborate effectively with team members
- Knowledge of health & safety standards and requirements is an added advantage
- Able to analyze detailed information
- Ability to work in a team.
- Customer and business oriented mindset.
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Marketing Strategy, Design & Implementation
- Develop and oversee the implementation of all communication and marketing strategies, policies, and procedures, Plans and action Plans.
- Conduct market research and analyze data to identify, define, and cater to target market segments
- Develop, design, and distribute all internal and external hospital communications, including informational brochures, hospital newsletters, annual reports, and pamphlets
- Oversee and develop all marketing campaigns, including digital/social media marketing and print marketing
- Maintain and update the hospital website and social media platforms, including design, content development, relevancy to target audiences, and search engine optimization
- Manage all hospital signage, templates, and document branding (e.g. letterheads).
- Manage marketing materials, Communication and related information available on the hospital intranet.
Public Relations & Communications
- Participate, Coordinate and oversee all hospital events, including official functions and special marketing events
- Serve as the hospital’s media liaison by managing all media requests
- Develop and implement client surveys and respond to feedback
- Manage all Customer complaints made through social media and other communication platforms or other issues in a timely manner and in line with the hospital’s policies and procedures
- Raise and maintain public awareness of hospital services through press releases, advertising, and other promotional activities
- Develop and maintain business partnership with targeted partners in Rwanda and abroad.
Leadership & Organizational Strategy
- Prepare and oversee departmental budget and prepare department financial reports
- Develop and coordinate internal marketing and branding strategies and build the hospital’s organizational culture of promoting itself
- Ensure that any departmental issues (e.g. Communication, public relations) are solved promptly and in line with hospital policy.
- Set departmental KPIs, monitor performance for continual improvement, and advise the management accordingly
- Build capacity of team members through trainings and other professional development activities
- Provide guidelines to hospital personnel regarding personal and professional representation to ensure hospital reputation management and consistent communication
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