Business Unit
Marketing
Reporting line
Chief Commercial Officer
Summary of the role
The Head of marketing is experienced and self-driven, he/she is responsible for the overall business marketing planning, growth, implementation and monitoring. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations. The Head of marketing leads their team to:
Focus on the use of marketing knowledge, resources and abilities to enable sales and achieve business results.
Strongly align to corporate governance and business objectives and plans.
Revolve Product Marketing, Brand & Marcomms, Trade Marketing &Sales Enablement around customer experience and positive brand experience.
Key Accountabilities
Formulate a marketing strategy for the Bank to facilitate achievement of its objectives and support increased market share;
Develop and lead the implementation of the annual marketing plan to ensure timeliness in the implementation of the marketing strategy;
Lead the development of the marketing budget to ensure allocation of sufficient resources required for the implementation of the marketing strategy;
Manage the bank’s marketing budget to ensure return on investment on marketing campaigns, report performance and advise the marketing team on budget allocation and ROMI;
Digital marketing planning & execution,
Develop the social media strategy for the bank aligned with the marketing strategy to enhance awareness of the bank’s products through digital platforms;
Provide feedback to the product development team on customer feedback to ensure appropriate interventions are undertaken to address gaps;
Develop an integrated communications strategy for the bank to enhance sharing of information with stake holders and clients;
Coordinate the communication of the banks brand to both internal and external customers and stakeholders to create awareness on services offered;
Own and manage brand equity, drive brand positioning, ensure clarity and consistency in all marketing communication across all touchpoints
Ensuring Advertising and Communication resonates and delivers world class material execution and positively contributes to the brand image.
Develop processes and procedures, for the marketing functions to ensure the availability of guidelines that enhance the delivery of efficient and effective marketing services for the bank;
In liaison with the legal department prepare and negotiate advertising and sales contracts with marketing agencies to ensure the interests of the business are protected;
Lead the execution of marketing campaigns to ensure achievement of set marketing objectives;
Evaluate advertising and promotion programs to enhance compatibility with public relations efforts and the Bank’s corporate image;
Own the trade marketing and sales enablement strategy driving the best visibility of Bank of Kigali.
Media planning, deployment, measurement and reporting – Establish relationships with media and other partners to ensure the bank is well supported from all fronts on marketing;
Experience
Minimum Eight (8) years’ experience in marketing, with two (3) years at a senior management level in an organisation of comparable size
Qualifications
Bachelor’s Degree in a relevant field from a recognized institution; a master’s degree in marketing/ Commerce would be an added advantage
Certification(s) in Marketing Analysis, Content Marketing and/or Marketing Management,
Knowledge
Marketing strategy
Marketing plan
Event management
Corporate communication
Budgeting
Stakeholder management
Digital Marketing (Social media management, content marketing, etc)
Reporting
Communication skills
Interpersonal skills
Negotiation skills
Expression of Interest
Submit your CV to recruitment@bk.rw by 22nd February 2021
