Ecobank Rwanda Plc.
P.O. BOX: 3268 Kigali – Rwanda
External recruitment Advert
Job Vacancy: Head Consumer Products
Opening date: May 6, 2022
Closing date: May 17, 2022
About Ecobank Rwanda Plc
Ecobank Rwanda Plc is a full-service bank that joined the Rwandan market in 2007 with the aim of providing a broad range of products and Services to Consumer, Commercial and Corporates business segments.
The bank’s vision is to build a world-class bank and contribute to the economic development and financial integration of Rwanda and the region by providing customers with convenient and reliable financial products and services.
Ecobank Rwanda Plc is an affiliate under Ecobank Group and operates in Central East and Southern African (CESA) region.
In order to respond to our growing market with the required human capital, we are currently looking for experienced professional in the following area
Role Title: Head Consumer Products
Reporting: Country Head of Consumer Bank & Group Head, Consumer Products
ROLE SUMMARY:
Responsible for ensuring that Consumer Banking Products manufactured at the centre are properly packaged into solutions that meet the affiliate’s needs and works with Personal and Direct Banking to ensure these products are sold profitably in the country’s market.
This role is accountable for the overall business development strategy of Consumer Banking Products in the country through the achievement of set key performance indicators, i.e. Revenue, Profitability, User experience, Product delivery efficiency as translated into Cost of delivery/servicing and Portfolio Quality (Stage 2 and Stage 3).
Consumer Banking products under the role holder’s responsibility are: –
- Liability Products
- Asset Products (Personal Loans, Mortgages & Credit Cards)
- Payment Products iv. Bancassurance
- Remittance
- Debit & Pre-paid Cards
This role is accountable for overall business performance of the above listed Consumer Banking products This coverage varies based on the play of the Consumer business in the country.
JOB CONTEXT:
The Country Head of Consumer Products is responsible for executing the Consumer Banking Products strategy in country through collaboration with the Group Product Managers as informed by consumer research, Product pricing and Product distribution, with a clear view on Customer Experience to inform each stage of the Product Lifecycle.
The role holder must maintain productive relationships with in-country Segment, Channel and Marketing heads to enable effective product distribution/sales
KEY RESPONSIBILITIES:
Business and Financial performance
- Position Ecobank Consumer Products as “best in brand” in the country, capable of delivering annual double-digit growth from 2022.
- Develop, in partnership with marketing team, an annual sales and marketing plan for consumer product portfolio through effective sales and marketing management, leading the country towards achievement of sales and profit objectives
- Drive product sales culture for each product by introducing a structured sales methodology for adoption by the segment teams with a clear focus on customer adoption and product usage to achieve the country’s product acquisition and usage targets.
- Manage the process around market research, market sizing, competitive analysis and regulatory environment assessment to provide the Group Product Managers with insights for product development, pricing and distribution
- Develop and instill product life cycle management disciplines by promptly identifying potential market opportunities for new/enhanced products to yield improved revenue contributions.
- Ensure Consumer Asset Products are fit for purpose to ensure profitability and loan portfolio performance.
Customer Excellence
- Ensure the country’s robust participation in user experience validation processes for all product tests where required.
- Establish and sustain a customer-centric relationship with the Group Consumer Products team
- Ensure high customer satisfaction as measured and monitored through Customer feedback surveys and product sales
Leadership and people management
- Support the segments through coaching around Consumer Products to ensure adequate understanding of the products and implement a clear process for tracking product sales performance.
- Provide effective handshake between the Group Consumer Product Managers and the affiliate.
- Collaborate effectively with consumer segment heads and channel owners to ensure the attainment of consumer bank targets.
- Provide guidance to team members, as appropriate, to deliver on organizational objectives
- Lead by example, through exhibiting the Ecobank values, RACE_IT
Process, Control and operational performance
- Promote high ethical and integrity standards, and establish a culture within the country sales team that establishes and demonstrates to all personnel the importance of controls
- Ensure the right disciplines around the refresh and update of Product Programs.
- Ensure there is a strong internal control system in place around products and monitor its adequacy and effectiveness
Strategic initiatives
- Lead Business development initiatives to identify market opportunities to drive sale of products by the sales team
- Lead strategic initiatives and encourage cross-functional / Value chain collaboration that will create business growth
- Champion Digitization and Customer Experience in line with the broader organizational objectives
Experience & Qualifications
- At least 5 years in leadership role supervising a company/global line of business and people in the banking/FMCG/Telecoms industry.
- Strong working knowledge of retail banking products
- Strong working knowledge of digital and e-Banking products and channels
- High level of national exposure and ability to negotiate with client organizations at a national decision-making level.
- Sound business and people development performance record
- Bachelor’s or Master’s/Post graduate degree preferably in Social sciences, Business Administration, Marketing or related field of study. Executive training records will be an advantage.
Skills, Capabilities & attributes
- Strategic understanding of Consumer Banking products
- Ability to establish direction and drive execution
- Excellent at delivering and owning results
- Leadership and people development skills are required, in order to develop and maintain effective working relationships both externally and internally, with peers and external parties.
- Strong interpersonal, influencing and communication skills.
Ecobank Rwanda Plc is an equal opportunities company and females’ candidates are encouraged to apply, If your career aspirations match this exciting opportunity, please write in confidence quoting the position on the subject matter
How to apply:
Interested candidates should click the Apply button below not later than May 17, 2022. Only those who strictly meet the criteria should apply for this position
Due to expected high volume of applications we cannot respond to all applications and will only be contacting shortlisted applicants.
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ECOBANK RWANDA MANAGEMENT
