Terms of Reference
Recruitment
- Position: Digital Communications Officer
- Duration: Fixed Term, renewable
- Location: Kigali, Rwanda
- Deadline: January 11th 2024 at 11:00 PM Kigali (GMT+2) time
- Background and Context
Smart Africa is an alliance of 39 African countries, international organisations and global private sector players tasked with Africa’s digital agenda. The alliance is empowered by a bold and innovative commitment by African Heads of State to accelerate sustainable socio-economic development on the continent and usher Africa into the knowledge economy through affordable access to broadband and the use of ICTs.
With a vision to create a single digital market in Africa by 2030, the Smart Africa Alliance brings together Heads of State who seek to accelerate the digitalization of the continent and create a common market. Launched in 2013 by seven (7) African Heads of State, the Alliance now has 39 member countries, representing over 1 billion people and over 50 Private Sector members committed to the vision and the advancement of Africa.
Smart Africa aims to put ICT at the Center of the National Socio-economic development agenda of member countries, improve access to ICT, especially Broadband, improve accountability, efficiency, and openness through ICT. It promotes the introduction of advanced technologies in telecommunication while putting the Private Sector first and leveraging ICT to promote sustainable development.
Visit https://smartafrica.org/who-we-are/ for more information about Smart Africa
- Duties and Responsibilities
Under the supervision of the Head of Brand and Communications, the Digital Communications Officer will contribute to the development of social media strategies and policies and taking the lead in their implementation; develops and implements social media campaigns, and toolkits. He/She will provide expert reporting, analytics, and advice to increase visibility, awareness, understanding and support for the Smart Africa mandate, vision, corporate objectives, programs and sub-programs. The overall objective is to continuously raise e-reputation of the organisation.
The Officer will be responsible for managing Smart Africa social media accounts and collaborates regularly with colleagues across the organization to ensure content aligns with strategic priorities.
The Officer will also responsible for social media research (practices and trends); analytics, overall reporting, monitoring, analyzing and reporting on comments and conversations on Smart Africa. Although social media is the primary focus, the Officer will be responsible for keeping the Smart Africa and other programs websites up to date and aligned with ongoing communications.
The responsibilities of the Digital Communications Officer will include the following:
- Develop, support, and promote the Smart Africa Alliance and all its initiatives on all the organisations digital channels through message development, social media content creation, and social media outreach.
- Develop and disseminate social media materials that increase Smart Africa’s visibility among stakeholders, partners, and its broader network.
- Identify target audiences and create strategies to engage through effective communications.
- Ensure digital marketing content always aligns with our brand’s identity and message and assist with any communications campaigns as needed.
- Develop timely and accurate creative briefs to produce a wide range of graphics, videos, and layouts for Smart Africa activities, logos, websites, banners, flyers, social media posts, Certificates, emails communications (HTML), and related communications tools.
- Project support activities including input into project planning and documentation; assistance with implementation resources, monitoring, and reporting on project progress and event communications management.
- Other
Any other assignments or projects as assigned by the Supervisor.
- Key qualifications
Education:
- A Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field
Experience:
- A minimum of three (3) years of experience in digital communications strategy development and implementation
- Experience working in customer relations preferred.
Knowledge and skills:
- Excellent written and verbal communication skills in both French and English
- Knowledge of digital marketing tactics, such as SEO and email marketing
- Good knowledge of African Tech organisations, environment, actors, and challenges
- Excellent critical thinking skills and the ability to exercise sound judgment and solve problems quickly and effectively.
- Excellent working knowledge of social media such as Facebook, Linkedin, Instragram and Twitter
- Strong competence in the use of standard software productivity tools (such as Microsoft Office Suite or others).
- Good interpersonal skills with experience in networking with partners at all levels.
- Creativity and problem-solving abilities.
- Ability to work under pressure with tight deadlines.
- Ability to work in a team.
- Strong communication skills
Languages:
- Excellent written and verbal communication skills in both French and English are essential for this role due to the job’s nature.
- The good working knowledge of another language such as Portuguese or Arabic will be an advantage.
- Duration of the assignment
The appointment will be one (1) year renewable subject to availability of fund and performance.
- Duty Station
The position will be based in Kigali, Rwanda.
- Reporting
The Digital Communications Officer will report directly to the Head of Brand and Communications.
- Application Instructions and Deadline
Candidates should send the following documents to this email address: hr@smartafrica.org, with mention of “Digital Communications Officer” in the subject line:
- A detailed CV with 3 contacts of professional referees.
- A one-page cover letter with a motivation statement in relation to the responsibilities and requirements for this position.
- Copies of academic degree, professional certificates, and other relevant training certificates
The deadline for submitting applications is January 11th 2024, at 11:00 PM Kigali (GMT+2) time.
Only selected candidates, and with the right to work in Rwanda will be contacted for an interview.
Any late application will be automatically rejected.
We look forward to receiving your applications!!!
