Terms of Reference (ToR) for the Recruitment of a Communication and Marketing Officer for the Rwanda Society of Obstetricians and Gynecologists (RSOG)
Introduction and Background
The Rwanda Society of Obstetricians and Gynecologists (RSOG) is a leading professional organization dedicated to enhancing maternal and reproductive health in Rwanda. RSOG is committed to advancing excellence in clinical practice, training, and research in Obstetrics and Gynecology. Through teaching initiatives and outreach programs, RSOG contributes significantly to improving maternal and child health outcomes in the country.
RSOG is seeking a dynamic, results-oriented, and experienced Communication and Marketing Officer to strengthen its visibility, manage communication platforms, and promote its activities and programs to various stakeholders.
Position Overview
The Communication amarketnd Marketing Officer will be responsible for developing and implementing communication strategies, managing public relations, promoting RSOG’s activities and events, and enhancing the organization’s brand identity. The ideal candidate will be an expert in strategic communication digital marketing, and public relations.
Key Responsibilities
The Communication and Marketing Officer will be tasked with the following duties:
Strategic Communication:
- Develop, implement, and assess communication strategies that align with RSOG’s vision and objectives.
- Oversee internal and external communications, including member relations, stakeholder engagement, and media outreach.
Branding and Promotion:
- Ensure consistent and accurate use of RSOG’s brand identity across all platforms and materials.
- Create and design promotional materials, including brochures, newsletters, and content for social media.
Public Relations:
- Cultivate and maintain relationships with journalists, media outlets, and key stakeholders.
- Write and distribute press releases, op-eds, and articles to enhance RSOG’s media presence and visibility.
Social Media and Digital Marketing:
- Manage and update RSOG’s website, social media profiles, and other online platforms.
- Develop and execute digital marketing campaigns to promote RSOG events, programs, and services.
Event Communication:
- Design communication strategies for RSOG events (e.g., conferences, workshops, training sessions) to ensure effective promotion and engagement.
Reporting and Analytics:
- Monitor, evaluate, and report on the effectiveness of communication and marketing activities.
- Analyze communication channels’ performance and adjust strategies to optimize impact.
Qualifications and Experience
- A bachelor’s degree in digital marketing, mass communication, or public relations (Master’s degree preferred).
- A minimum of 2 years of professional experience in communications and marketing, preferably within NGOs, health sectors, or donor-funded projects.
- Proven expertise in digital marketing, social media management, and public relations.
- Excellent verbal and written communication skills in both English and Kinyarwanda (French proficiency is an advantage).
- Strong organizational and multitasking abilities, with a capacity to work under pressure and meet deadlines.
- Ability to collaborate effectively with diverse stakeholders, including healthcare professionals, media, and government bodies.
Submission Procedure
Interested candidates should apply on RSOG’s website using this link https://rsog.org.rw/job , including a signed motivation letter, updated CV, and academic qualifications, to info.rsog@gmail.com by no later than Friday, 13th December 2024 at 2:00 PM. Please include the subject line: Application for Communication and Marketing Officer Position at RSOG. Only shortlisted candidates will be contacted.
Note: Female candidates are strongly encouraged to apply.
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