Commercial Director at Prime Insurance Ltd: Deadline: 27-12-2022

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Job Vacancy COMMERCIAL DIRECTOR

1. BACKGROUND

Prime Insurance Limited is an insurance company, established in 1995 by Rwandan investors, a licensed general and life insurance company authorized by the National Bank of Rwanda (BNR).




The Company is seeking to recruit a highly skilled, self- motivated and experienced person to fill the following post:

2.COMMERCIAL DIRECTOR

Under the supervision of Chief Executive Officer, the Commercial Director shall oversee the development and implementation of commercial strategies in accordance with company goals and objectives aimed at accelerating growth.

Job Title :Commercial Director

Supervisor :Chief Executive Officer

Duration :Open ended

Salary :Competitive package based on qualification and experience

Closing Date:Tuesday, December 27th, 2022 (5:00PM, Kigali time)




a)  RESPONSIBILITIES:

  1. Develop and monitor the demand picture that drives the company 5 Year strategic plan
  2. Set the commercial strategy for Prime i.e. the customer proposition, revenue target and deployment of the key commercial levers to meet this objective: sales and distribution, marketing, network, pricing and revenue management,
  3. Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
  4. Develop a clear and constant awareness of customer needs and maintain a constant awareness of competitor activities
  1. Manage and motivate the commercial team (marketing, sales, customer service, franchises, brokers, agents etc.)
  1. Recruit key staff that are missing and appoint intermediaries to meet strategic skills that are otherwise missing from the business
  1. Collaborate with and coordinate diverse teams Build and maintain profitable partnerships with key stakeholders
  2. Monitor performance of commercial activities using key metrics and prepare reports for senior management
  3. Assist in setting financial targets and budget development and monitoring




b)  JOB SPECIFICATION

Accountabilities:
  • Meeting revenue targets
  • Brand awareness in line with the customer proposition
  • Pricing Strategy
  • Sales & Distribution Strategy
  • Demand side of strategic plan
  • Focus on revenue and profitability

Key performance metrics:
  • Gross and net revenue
  • Value of sales per policy per channel
  • Cost of sale
  • Marginal contribution, policy profitability, distribution network contribution

 

Required Skills:

Technical
  • Strategic planning and analysis
  • Contract negotiation and management
  • Public speaking and presentation skills
  • Ability to focus on detail and big picture
  •  Ability to work under Pressure
  •  Proficiency in record keeping and Data analysis

Methodological
  • Analytical thinking
  • Business and report writing
  • Able to deal with multiple objectives and sources of information

Social
  • Relationship building and persuasive skills
  •  Able to challenge and be challenged
  •  Ability to cross reference argument
  •  Accuracy
  • Endurance
  • Team player
  • Systematic worker

Required Experience:

Professional
  • Min. 5-10 years of relevant Insurance experience in the field of commercial, requiring at least one commercial planning role and experience in one of sales and marketing.
  • Leadership experience in Sales is desirable

Education
  • Bachelor degree in business administration, economics or marketing;
  • Masters or professional course certificate is mandatory
  • Fluent in English, French, and Kinyarwanda

Jobholder is a member of the following decision making bodies:
  •  Leadership Team
  • Strategic planning
  •   Commercial Planning
  • Product planning




  1. APPLICATION PROCEDURE:
  • Application letter addressed to Chief Executive Officer,
  • Recent Curriculum Vitae (CV) with proven work Experience,
  • Notarized education certificates,
  • A copy of National Identification;
  • Three referees.

Rwandan Nationals of age between 30-50 Years are only eligible Candidates

Please send your application on hrm@prime.rw.

The deadline for submitting applications is December 27th, 2022 at 5pm local time.

NB:  Only candidates who fulfill the requirements will be contacted.

 Done at Kigali, December 16th, 2022

Signed by:

Chief Executive Officer

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