Business Development & Integration Manager at Vision Fund Rwanda | Kigali: Deadline: 24-04-2023

Key responsibilities and weighting (adds to 100%)

Key tasks & outputs

1.

(25%) Development and implementation of the Marketing Strategy.

• Develops cost-efficient and effective marketing products and strategies that are appropriate for the desired market;
• Regularly upgrades/ enhances these marketing products and strategies
• Pilot test these marketing products before rollout to the whole institution;
• Reviews results of pilot test; and Refines these products
• Develops “attractive” name and packaging for every loan and deposit product, and other services, if any;
• Packages a marketing prospectus for the institution meant for investors, donors, credit providers, technical groups (such as CGAP, Micro save, etc.);
• Updates the marketing prospectus;
• Supervises creation and implementation of plans and methods to create awareness of all products and services offered by the MFI (e.g. newsletter, radio advertising, posters, school competitions, press releases, etc.);
• Supervises conduct of customer satisfaction s, competition and market surveys to determine areas for improvement in products and services.  Recommends corrective actions and develops plans for COO and Board approval.
• Recommends to the senior management any proposed major changes on branch offices or infrastructures, such as relocation, renovation, etc.;

2.

(25%) Planning and Budgeting

• Prepares an annual marketing plan
• Prepares the annual budget for marketing efforts;
• Reviews the budget quarterly;

3.

(15%) Communications and Public Relations

• Maintains close contact with information network, including WV Regional and National Offices, and the like;
• Prepares and edits press releases on behalf of VFR and with approval from the CEO coordinates with different Media houses for final release.
• Develop promotional leaflets, fliers, calendars, etc
• Develops proposal to improve the overall image of VFR.
• In the immediate term, reviews the corporate color, logo, and other identity; and based on expertise, determines ways to improve them;

4.

20% Sales

• Come up with a sales strategy for VFR
• Proactively pursue new business and sales opportunities
• Being fully aware of new products and competition status in the market
• Achieve growth and hit sales targets

5.

(10%) Social Performance and Integration

• Ensure that the MFI reaches its target clients (poor, women with dependent children, Area Program), making necessary adjustments to do so (changes in geographical location, introduction of new products, linkages with WV Savings Groups, product processes related to delivery methods, education, etc.) while balancing the need for institutional sustainability;
• Ensure that clients and their children are protected and treated with respect in the provision of financial services through implementation of the client protection policies. This includes not over-indebting clients, appropriate debt collection practices, and active mechanisms for client complaint;
• Ensure that branch managers and staff are trained in and apply strong social performance practices (per points above);

6.

(5%)  And any other duties that may be assigned by the supervisor from time to time