We are seeking to hire a qualified, dedicated & experienced Brand Portfolio Manager – Premium based in Kigali. The fitting person will be someone with the Consumer-at-the-center mindset, and ready to deliver on time and in full all tasks related to developing brand strategies, innovation, and renovation among other areas. The person should also be ready to demonstrate our organizational behaviors which are Connect, Shape, Develop and Deliver. The person will be reporting to the Marketing Director..
JOB PURPOSE
The Brand Portfolio Manager – Premium is end-responsible for a portfolio of brands. The Manager has as objective to set direction for the premium brands and portfolio by developing a long-term brand ambition, yearly operational plan and execution of that plan while ensuring all activities inspire consumers, are effective in improving brand performance and are executed excellently, all in close cooperation with and guiding other departments and while aligning with Management.
TASKS & RESPONSIBILITIES
In close cooperation with Sales and Trade Marketing, these are the tasks and responsibilities of a Brand Portfolio Manager – Premium:
- Lead I market strategy for development and realization of a long-term and short-term vision on the complete marketing mix for the premium brands and products
- Lead the development of an Operational Plan and Budget for the premium brands and
- Monitoring the performance through continuous measurement to analyze and drive brand performance
- Strategic management reporting to Provide (un)solicited insights into quantitative and qualitative performance of the premium brands
- Execute the Operational Brand Plan for campaign execution for the premium brands on time in full and within the assigned budget to ensure targets are achieved
- Develop and execute a yearly and campaign-based media strategy ensuring we reach the right consumers at the right moment at the right frequency based on an individual data driven marketing approach
- Steer our media agencies, ensure effectiveness of media investments, and approve final media plan.
- Develop an innovation calendar, initiate innovation projects, and introduce innovations related to the premium brands or portfolio
- Manage the relationships with brand stakeholders, align on objectives and operational plan and assure regular reporting to the satisfaction of our partner
- Employee management and organization development through hierarchically managing Brand Managers
- Contributing to the excellence of the department by having responsibility for marketing specialism projects that supersede daily brand management
QUALIFICATION AND SKILLS
- Bachelor’s degree in Business Administration, Marketing Management, Economics, or other related fields
- 5+ years of working experience in brand management. Experience in Sales and Trade Marketing will be an added advantage.
- Financially and analytical literate in English, Kinyarwanda. French is a plus.
- Good computer proficiency
- Driver’s License
OTHER REQUIREMENTS
- Be able to work in multi-cultural, multi-national and multi-lingual organization
- Excellent and effective communication and interpersonal skills
- Project Management and market research skills
- Time Management and Organizational Skills
- High level of commitment and working with minimal supervision
- Must be proactive, reliable, and able to pay keen attention to the smallest of details
- RtC & channel understanding
GROWING WITH BRALIRWA
At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better.
Start learning new things and find out everything you can be.
WHAT WE OFFER
We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief and civil partnership, pregnancy, and maternity.
Not only do we offer a competitive salary, but also an additional pension scheme, a loan subsidy, an annual bonus, free lunch, 100% medical insurance, fuel allowance, communication allowance, and enjoy a free Friday drink with colleagues.
HOW TO APPLY
As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process.
In case you meet the above requirement, please go to https://careers.theheinekencompany.com and search for “Brand Portfolio Manager – Premium”.
All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered. If you face any challenges in applying, please let us know through jobs.bralirwa@heineken.com (no applications will be accepted through this email)
The closing date for submission of applications is Friday, 21st July 2023
Click here for details & Apply
