MicroMasters Program in Marketing in a Digital World
What you will learn
- To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
- To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
- To examine brand management decisions including the strategies and tactics to build and manage brand equity
- To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
- To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online contextDigital Branding and Engagement: 3–4 hours per week, for 4 weeksLearn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
Reputation Management in a Digital World 3–4 hours per week, for 6 weeks
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
Buyer Behaviour and Analysis Starts Mar 29, 2021: 8–10 hours per week, for 12 weeks
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
Strategic Brand Management Starts Jul 19, 2021: 8–10 hours per week, for 12 weeks
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity
Online Marketing Strategies Started Mar 15, 2021: 8–10 hours per week, for 12 weeks
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.
