Advertising Officer at Bank of Kigali : Deadline: Oct 20, 2021

The Advertising Officer is responsible for implementing the marketing strategy and coordinating marketing activities including advertising campaigns, promotions and events to promote the bank’s products and services.

• Coordinating advertising campaigns and monitor the placements on all platforms
• Coordinate the Bank’s events and sponsorships to ensure maximum visibility
• Supporting the Advertising and Promotions Manager in overseeing the unit’s operations
• Organizing marketing activities or events to raise brand awareness
• Liaising with the creative agency, production house, printing agency and other service providers to help marketing projects come to implementation
• Maintaining the department’s budget and ensures all marketing activities are cost-effective
• Adheres to and implements all bank’s policies and procedures
• Approve the creative development of promotional materials, advertisement and other marketing related projects.
• Contribute to the execution of the annual marketing plan.
• Assist the Advertising and Promotions Manager in annual managing the department’s activities, including preparing budgets and monitoring expenses.
• Attend and participate in marketing operations or events to increase brand awareness.
• Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.).
• Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.
• Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
• Create and oversee the distribution and publication of content or marketing materials.

• Bachelor’s degree in advertising, marketing, or a related field.
• Driving license

• Ability to develop strategies based on industry trends and developments.
• Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
• Excellent management, listening, and verbal and written communication skills.
• Decisiveness and strong problem-solving skills, especially under pressure.
• Ability to develop and maintain working relationships.