Terms of Reference Communication and Public Relations Specialist
Title: Communication and Public Relations Specialist
Location: Kigali- Rwanda with frequent travels to implementing Districts.
Reporting: The Communication and Public Relations Specialist will report to Project Coordinator
Project name: “MSME Financing Project
Job Responsibilities
- Development of Media Relations Strategies:
- Create and implement comprehensive media relations strategies to enhance the institution’s visibility and public perception.
- Annual Communication Plan:
- Develop and articulate an annual communication plan that aligns with the institution’s strategic objectives.
- Promotional Material Management:
- Edit, update, and produce promotional materials and publications, including brochures, videos, social media posts, and other marketing content.
- Press Releases Preparation:
- Prepare and distribute press releases to inform media and the public about the institution’s activities, achievements, and initiatives.
- Event Organization:
- Organize communication events such as open days, press conferences, savings weeks, and consumer weeks, acting as the institution’s representative and interface with external stakeholders.
- Organize communication events such as open days, press conferences, savings weeks, and consumer weeks, acting as the institution’s representative and interface with external stakeholders.
- Advertising and Branding:
- Ensure that the institution’s advertising and branding efforts are adequate, consistent, and enhance public awareness.
- Media Inquiries Management:
- Address inquiries from media representatives and other parties, providing accurate information and promoting positive engagement.
- Media Coverage Tracking:
- Monitor and track media coverage of the institution and follow industry trends to assess impact and inform future strategies.
- Communication Reporting:
- Prepare and submit regular communication reports detailing activities, outcomes, and insights to stakeholders and management.
- Consultative Meetings and Shows Organization:
- Organize consultative meetings, press conferences, and appearances on TV and radio shows to disseminate information about the institution’s activities and achievements.
- Organize consultative meetings, press conferences, and appearances on TV and radio shows to disseminate information about the institution’s activities and achievements.
- Article Writing:
- Write articles highlighting the institution’s achievements, initiatives, and community impact for various communication channels.
- Concept Note Development:
- Develop concept notes related to communication activities to guide implementation and ensure clarity of purpose.
- Additional Duties:
- Perform any other duties as assigned by the Supervisor to support the overall communication strategy and objectives of the institution.
Minimum Qualifications, Experience, and Technical Skills
- Minimum of bachelor’s degree in communication, Journalism, any other related field
- Minimum of five (5) years of relevant working experience in communication, media and/or public relations is eligible
- Strong critical thinking skills and excellent problem-solving skills.
- Accountability and Risk management skills
- Fluency in Kinyarwanda, English and or French knowledge of Swahili is an added advantage
- Track record of high ethical standards and responsibility towards duty
- Ability to understand and apply fundamental concepts and principles related to investigating facts, gathering and packaging of information for effective delivery to audiences
Required competencies
Integrity, Teamwork, Inclusiveness, Communication, Client/citizen focus, Professionalism, Commitment to continuous learning, Time management skills, Results-oriented, Digital literacy skills, Ability to develop coordination mechanisms and information sharing platforms, Ability to develop and implement communications initiatives using appropriate tools and channels, Creative thinking skills and solution-oriented attitude, Knowledge of online communication tools with special emphasis in audio-visual production and dissemination
How to apply
Interested and eligible applicants should submit the following documents to info@amir.org.rw not later than 01st December 2024 at 5:00 pm.
Send the documents as one folder and in the subject line, fill in the position of Communication and Public Relations Specialist:
- Motivation letter explaining your suitability for the position,
- Curriculum vitae with 3 referee names,
- National ID.
- Copies of the Academic documents.
- Criminal record.
Only Shortlisted candidates shall be contacted for the interviews.
