Are you ready to embark on a transformational journey? We are seeking a dynamic and forward-thinking leader to join us as the Officer, Social & Digital Marketing. If you thrive in dynamic environments and are committed to innovation and transformation, this is the opportunity for you!
This role offers a unique opportunity to be at the forefront of developing and administering market analysis. Your expertise will be pivotal in ensuring that RSSB provides a compliant brand management that enhances employee satisfaction and well-being while supporting the overall organisational culture and goals.
If you have what it takes to work closely with a dynamic team and you are passionate about being part of a mission-driven organization that prioritizes the well-being of millions of individuals, then we are looking for you. In this pivotal role, you will directly contribute to transforming the organization, towards providing soci0-economic well-being, long-term stability, and prosperity for Rwandans.
Reporting to the Lead, Digital Creations, the Officer, Social & Digital Marketing will be responsible for enhancing the organisation’s social and digital marketing presence, including interacting with customers, promoting brand-focused interactive, engaging content, and expanding opportunities for wide coverage
About RSSB
The Rwanda Social Security Board (RSSB) has the mandate to manage and promote social security in Rwanda. RSSB’s vision is to provide a comprehensive social security system that caters to the diverse social security needs of the population, RSSB plays an important role in realising Vision 2050 and the National Strategy for Transformation (NST1). RSSB manages six social security schemes, namely: Pension, Occupational Hazards, Medical scheme, CBHI, Maternity Leave Benefits and EjoHeza (Long-term Term Saving Scheme).
As a leading player in the financial sector, RSSB serves as the largest institutional investor in Rwanda. With assets under management amounting to 2.06 trillion Rwf , which is equivalent to over 15% of the country’s GDP, RSSB invests in key sectors of the economy and plays a crucial role in growing the country’s financial sector. With approximately 12 million members in the above six schemes, encompassing over 90% of Rwanda’s population, RSSB is at the forefront of securing the health and financial well-being of Rwandans.
To achieve its important mandate, RSSB is embarking on a transformative journey, aiming to become a modern, data-driven, and high-performing institution. As part of this ambitious initiative, we are seeking highly motivated individuals who are results-oriented and uphold the highest standards of professionalism and integrity. By joining RSSB, you will have the opportunity to actively contribute to the advancement of social security and overall transformation of Rwanda.
Key Duties and Responsibilities
- Implement the RSSB digital marketing strategy and act as a digital champion within the organisation, integrating seamlessly across all RSSB’s functions
- Facilitate search engine optimization (SEO) improvements with a variety of internal stakeholders and deliver social and digital marketing training for all staff in all RSSB’s functions
- Maintain and maximise brand standards across all social and digital marketing projects
- Create digital marketing and social media campaigns and strategies, content ideation, and implementation schedules
- Promote the correct use of the RSSB brand both internally and externally through digital channels
- Provide guidance to social and digital marketing team members on social media implementation best practises and strategies
- Collect and analyse information for improving future customer data and analyse interactions and visits, use this information for improvement
- Support the senior officer’s social and digital marketing in producing a content plan in line with the AOP (annual operating plan)
- Report social and digital marketing progress to senior marketing management
- Grow and expand the organisation’s social and digital marketing presence into social media platforms such as Facebook, LinkedIn, Twitter, and Instagram etc.
- Measure and report on the performance of all digital marketing campaigns
- Ensure maintenance and update of website(s) and digital platforms working alongside internal stakeholders to agree and deliver high profile and quality digital products and services
- Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages to increase social and digital marketing activity
- Identify digital trends and evaluate emerging technologies which inform and evolve RSSB core activities and outputs as well as dissemination plans, thought leadership and prospects for adoption
- Perform any other duties related to communications and corporate affairs as may be assigned from time to time
Key Qualifications and Experience
The successful candidate must have at least:
- Master’s’ Degree in Marketing, Advertising, Communication, Journalism Social Science, Business Administration or any other relevant field
OR
- Bachelors’ Degree Marketing, Advertising, Communication, Journalism Social Science, Business Administration or any other relevant experience with preferably 2 years.
- Relevant professional qualification/ certification is an added advantage
Key competencies
Technical Competencies:
- Must have proficient communication skills
- The role holder should be familiar with the use of different social media platforms and website analytics tools
- The incumbent must have an advanced understanding of WordPress, SEO tactics, Hootsuite
- The role holder must have knowledge in customer care services
Behavioral Competencies:
- Must demonstrate impeccable customer service focus, strategic thinking, and strong ethical background with an ability to resist and zero tolerance for corrupt, political and other undesirable influences;
- Must be able to establish and maintain constructive and effective relationships with key stakeholders and staff alike;
- Must be open to change and adapt established methods for new uses within the institution;
Additional Information:
RSSB reserves the right to appoint or to issue an employment contract to the successful candidate.
Interested candidates are advised to submit applications online by Monday, 25 November 2024.
In addition, please attach a curriculum vitae that contains details of your qualifications, experience and positions held relevant to this role. Include your day and evening telephone numbers, email address, names and address of three professional referees. Also, attach copies of your academic and professional qualifications.
Any form of canvassing will lead to automatic disqualification.
Only short-listed applicants will be contacted.
RSSB is an Equal Opportunity Employer
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