Job requirements
Job Requirements (Education, Experience and Competencies)
- Degree in Marketing or related fields.
- Enthusiasm for branding, marketing, and digital communications with a strong desire to learn and grow in the field.
- Basic knowledge of branding principles, marketing concepts, and digital media platforms is desirable.
Job description
Job Responsibilities
- Assist in conducting research on market trends, competitor analysis, and target audience insights.
- Analyses data to identify opportunities for brand differentiation and positioning strategies.
- Compile research findings into comprehensive reports and presentations for internal use.
- Ensure brand identity elements such as logos, colour palettes, typography, and brand guidelines are followed/used properly.
- Collaborate with design teams to ensure brand consistency across all communication channels.
- Participate in brainstorming sessions to generate creative ideas for brand expression and storytelling.
- Ensure briefs are reviewed and approved by the Brand and Advertising Manager before briefed to the agency.
- Put together weekly and monthly brand reports and ensure that they are submitted on time.
- Support in the creation of engaging and relevant content for MTN social media accounts. (Knowledge and working skills in designing using Adobe Photoshop, Adobe Illustrator, Adobe InDesign etc. are an added advantage)
- Assist in writing and editing copy for brand messaging, advertising campaigns, and promotional materials.
- Work with designers to visually enhance content and ensure alignment with brand voice and tone.
- Measure and evaluate MTN digital campaigns/initiatives and share performance reports using relevant monitoring tools available.
- Support in the scheduling of MTN social media content as well as fact-checking and proofreading.
- Assist in planning and executing integrated marketing campaigns across multiple channels.
- Liaise with internal stakeholders including marketing, design, and sales teams to ensure alignment with brand objectives and messaging.
- Act as a brand ambassador, representing the company at events, trade shows, and networking opportunities as needed.
- Take advantage of training opportunities to expand knowledge and skills in branding, communications, and related areas.
- Seek feedback and mentorship from senior team members to continuously improve performance and grow professionally.
- Stay informed about industry trends, best practices, and emerging technologies to remain competitive in the field.
How to apply
ll interested candidates are requested to apply through the MTN website and submit their updated curriculum vitae together with copies of their academic credentials no later than 8th March 2024 through the job’s platform on: https://www.mtn.co.rw/careers/.
