Job Requirements (Education, Experience and Competencies)
- Bachelor’s degree in business information technology, Statistics, Data science, Applied Mathematics, Marketing or a related field.
- Relevant postgraduate qualification is an advantage.
- A minimum of at least 2 years total experience in a similar position
- Experience in Fintech, banking, or Financial Services is preferred.
- Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry.
- Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred.
- Data mining & customer behavior analysis
- Big data, social network analysis
- Data science: statistics, data mining, modelling and advanced analytics
Job Description
The Senior CVM analyst – Portfolio & partner value management is responsible of leveraging advanced data mining and segmentation techniques to lead and direct execution of all partners’ (all service providers, Bulk payment partners, merchants and agents) value management initiatives and campaigns that ensure each of them significantly contributes to the Mobile money business goals, such as revenue, market share, partner lifetime value/satisfaction, or innovation.
The role is required to make use of existing partner data and analytical tools to optimize the Mobile money PVM (Partner value management) strategy, allocate resources, and drive performance and loyalty among all our partners.
Job Responsibilities
- Leveraging partner profiling techniques to Deliver strategies to continue accelerating partner (all service providers, Bulk payment partners, merchants and agents) value and performance.
- Implement advanced models and instruments that drive business growth leveraging on our “High value partners (HVPs)”.
- Set up and execute comprehensive partner value management dashboards.
- Regularly Analyze partner (all service providers, Bulk payment partners, merchants and agents) revenue, investment and usage to determine performance improvement value propositions.
- Support in the development and execution of comprehensive loyalty and rewards campaigns/strategies across various partner segments focusing on driving their contribution to the overall Mobile Money growth.
- Support in implementing the medium to long-term strategy for Partner Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate.
- Regularly analyze partner (all service providers, Bulk payment partners, merchants and agents) lifetime value trends and highlight areas of the business that need to be developed further to increase partner value.
- Own the development and implementation of the PVM (Partner value management) programs and projects, ensuring localized nuances specific to the region are adequately factored in.
- Provide daily, weekly and monthly reporting on the impact both financially and operationally of rolled out PVM Management campaigns and initiatives.
- Ensure open communication channels with staff and implement change management interventions when required, and under supervision from the head of Business analytics and customer value management.
- Monitor performance and alignment with divisional strategy.
- Work with the GSM Opco CVM/PVM teams where required regarding partner/customer data management and data structures for Fintech.
- In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon in other tasks and duties, as assigned.
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