Communication and Marketing Manager at Imanzi Business Institute (IBI Ltd) | Kigali :Deadline: 01-01-2024

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30th November, 2023

JOB ANNOUNCEMENT

About the Institute 

Imanzi Business Institute is a leading capacity-building institute based in Rwanda that was established by the Private Sector Federation of Rwanda (PSF) to address the ongoing universal challenges in the current rapidly changing business environment. IBI is registered under Law No. 07/2009 of 27/04/2009 (Article 16) relating to the registration of companies in Rwanda.

The institute was established to deliver high quality capacity-building programs (business-management skills training) through the provision of short term trainings, capacity building, tailor-made training courses and consultancy services to Governments, NGOs, Development Partners, Private Companies, business community and others.


The institute skills development programs and projects focus on both online and in person trainings. It delivers training using its resources (curricula and trainers) and works with carefully selected third-party trainers and partners to provide tailor-made trainings. Our capacity strengthening products and services are based on identified needs and aimed at catalyzing positive outcomes for our clients.

IBI Vision is to be a world-class knowledge center for enterprise skills training in Africa. Its mission is to serve the Private Sector and provide high-quality business management skills training and coaching to business owners and their staff for enterprises to realize their full potential.

The Management of Imanzi Business Institute (IBI) is recruiting young, dynamic, competent, and qualified staff to fill the following position:

Communication and Marketing Manager (1)

The Marketing and Communications Officer has overall responsibility for creating and implementing IBI’s marketing and communications strategy in accordance with the organization’s ambitious and exciting strategy and business objectives. An important component of the role is the development and implementation of external communications policies, as well as establishing branding guidelines.


KEY RESPONSIBILITIES

Under the direct supervision of the Executive Director, the candidate will be responsible of:

  • Developing and execute the marketing campaigns and activities, including advertising, public relations, events and promotions, to enhance the awareness and positioning of the IBI and all its main activities, in particular its events, and programs;
  • Managing the production and dissemination of all marketing and communications material across all strategic partners and stakeholders in line with the established IBI style and branding guidelines;
  • Developing branding contents, and adherence to IBI branding strategy, across the organization’s digital channels, in consultation with the Executive Director;
  • Collaborating with all units within IBI secretariat to create and implement effective go to market strategies for new and existing programs and training activities.


Desired Qualification, Experiences and Technical Skills

  • University degree in marketing, communications, journalism, business management or related field
  • Experience in building web-based and digital campaigns and effective project management
  • Working knowledge and fluency across social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram etc)
  • Experience with managing websites, content and using content management systems
  • Ability to build and maintain beneficial media relationships on an organization’s behalf.
  • Experience working with and for training centers
  • Good analytical, coherent, clear documentation/report writing skills;
  • Proficiency in English. Working knowledge of French would be an added advantage.


Soft Skills

  • Demonstrate exceptional written and oral communication skills; drafts effective written content such as newsletters, blogs, social media posts, press releases and news posts with minimal instruction and oversight.
  • Detail-oriented; demonstrates mastery of the details that go into program and event implementation
  • Strong facilitation skills for strategic/analytical workshops and group discussions
  • Strong analytical, problem solving, communication, and interpersonal skills
  • Ability to work independently in a timely and organized manner
  • Ability to work in a team and multi-task as needed

How to Apply

Interested candidates should send their both combined cover letter and well-detailed CV at info@ibi.org.rw no later than 1st January 2024 at 11:59 pm.

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