Job Description
I. Summary of Overall Role and Responsibilities
The Public Relation and Communication Officer (PRO) is responsible for developing and implementing programmes promoting a positive image of hospital, and creates awareness of available services to the community
II. Key Duties and Tasks
Organize good communication between hospital and other external institutions/companies.
Develops and puts in place communication campaigns and institution strategies.
Represents the institution in discussions with public departments, special interest groups, and other organizations.
Responds to media and public enquiries.
Arranges interviews with media outlets.
Organize and mobilize written, oral, radio and TV broadcasts to inform the public on hospital’s activities Cover audience and press conferences held by senior managers of the institution.
Work with the hospital administration to issue press release.
Make critical analysis of publications national or international media concerning the hospital and produce synthetic technical notes to authorities.
Build a greater understanding of health care issues and use his/her skills to encourage the public to adopt healthier lifestyles.
Submit daily, monthly, quarterly and annually report to the supervisor.
Participate on ethics committees as requested.
Receive visitors and orient them in different department needed around the hospital.
Initiate and communicate information to the public the new activity in the hospital
Participate in different special events in hospital and health centers
Participate in customer care services and accreditation process.
Handle conflicts or complains between clients, visitors, staff and colleagues and provide feedback.
Participate in coordination meeting, senior management meeting in hospital or health center to promote institution.
Participate in different meeting related to the health, HCs (pacification, strategic plan, exhibition, publication, community engagement and management)
Make regularly flash report of events to the authorities (DG, RHCC-RBC, others)
Advise good customer care in the hospital and give recommendations to the department/ administration to improve services.
Receive and manage different phone calls, audio, video or written information from clients through different social media that were not closed immediately and look for the solution.
Perform other related duties as required by his/her supervisor
Minimum Qualifications
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Bachelor’s Degree in Communication
0 Year of relevant experience
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Bachelor’s Degree in Journalism
0 Year of relevant experience
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Bachelor’s Degree in Public Relation and Communication
0 Year of relevant experience
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Bachelor’s degree in any other field with three (3) years of professional experience in communication, media and/or public relations
3 Years of relevant experience
Competency and Key Technical Skills
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Integrity
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Strong critical thinking skills and excellent problem solving skills.
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Inclusiveness
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Accountability
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Communication
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Teamwork
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Client/citizen focus
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Professionalism
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Commitment to continuous learning
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Ability to develop and implement communications initiatives using appropriate tools and channels
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Creative thinking skills and solution-oriented attitude
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Coordination, Planning & Organizational Skills
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– Ability to understand and apply fundamental concepts and principles related to investigating facts, gathering and packaging of information for effective delivery to audiences
