We are seeking to hire two qualified, dedicated & experienced Sales Representatives. The fitting person will be customer-centric, and ready to deliver on time and in full all tasks related to developing Route to Consumer Strategies and possess negotiation skills with excellent execution. The person should also be ready to demonstrate our organizational behaviors which are Connect, Shape, Develop and Deliver. The person will be reporting to the Regional Business Manager.
JOB PURPOSE
The Sales Representative must achieve maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services. He/she promotes, sells, and secures pre-sales orders in line with the Touch Points/Customer Persona Strategy from existing and prospective customers through the established RtC enabled by Digital relationship-based approach. He/she also demonstrates products and services to existing/potential customers and assists them in selecting those best products to their needs and serve as a link between company and the retail outlets through Excellent Omni-Channel Execution approach.
TASKS & RESPONSIBILITIES
- MARKET DEVELOPMENT EXECUTION
- Execute sales strategies involves selling present products / services in new markets and take actions like targeting promotions.
- Identify new opportunities
- Identify and investigate growth opportunities for the company with our customers
- Execute a business plan and sales strategy for the market that ensures attainment of sales goals and profitability.
- Maintain contact with all clients in the market area to ensure high levels of client satisfaction.
- Optimize impact of our POS materials in the market
- Communicate new product and service opportunities, special developments, information, and feedback activities from market to Sales Manager
- PERFECT EXECUTION
- Execute “Customer Relation Management” standards to assure quality, availability, visibility, price compliance, persuasion, better customer orientation and promotions in off premise outlets.
- Auto evaluate result compared to target assignment
- Manage portfolio and assets in his/her area
- Assist, coach, counseling outlet owner in financial terms, assortment, services, consulting, activation, and relationship (FASCAR)
- Execute and coordinate outlet in Quality, availability, visibility, price compliance, persuasion, and promotions (QDVP3)
- PROMOTIONS
- Negotiate advertising and sales contracts. Suggest action plan for next promotion and assure customer loyalty.
- Suggest right Outlets for promotion according to the plan execute by Trade Marketing
- Negotiate outlet owner and participate in marketing events
- Track sales before, during and after-action promotion
- Evaluate impact of action promotion in outlets
- Suggest action plan for next promotion
- REPORTING
- Provide daily, weekly, and Monthly report from CRM system regarding:
- Master data asset overview
- Outlet activation overview
- Outlet activation program overview
- Outlet standards actual vs target
- Outlet visit vs planned
- Provide result and impact for all promotion actions
- CUSTOMER CENTRICITY
- Ensure that the Sales Territory achieve NPS goals
- Together with the Regional team, seek and report the territory pain points, suggest programs that will ensure sustained deployment of solutions
- Drives the territory Customer Centricity Mindset and culture
- Support the RBM to build strong Joined business planning process and develop Distributor capability plan
- Contribute to the Distributor Development Community best practice of the territory
QUALIFICATION AND SKILLS
- Bachelor’s degree in Arts, Social Sciences, Business Studies, Accounting, or other related fields
- 2+ years of working experience in commercial areas, with experience in frontline sales management.
- Fluent in English and Kinyarwanda. French is a plus.
- Driver’s License
OTHER REQUIREMENTS
- Flexible to work in any region in Rwanda
- Be able to work in multi-cultural, multi-national and multi-lingual organization
- Excellent and effective communication and interpersonal skills
- Project Management and market research skills
- Time Management, Planning and Organizational Skills
- High level of commitment and working with minimal supervision
- Must be proactive, reliable, and able to pay keen attention to the smallest of details
- RtC & channel understanding
- Selling and negotiation
- Channel, Shopper, and On-Trade Consumer Understanding
GROWING WITH BRALIRWA
At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better.
Start learning new things and find out everything you can be.
WHAT WE OFFER
We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief and civil partnership, pregnancy, and maternity.
Not only do we offer a competitive salary, but also an additional pension scheme, a loan subsidy, an annual bonus, free lunch, 100% medical insurance, fuel allowance, communication allowance, and enjoy a free Friday drink with colleagues.
HOW TO APPLY
As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process.
In case you meet the above requirement, please go to https://careers.theheinekencompany.com and search for “Sales Representative”.
All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered. If you face any challenges in applying, please let us know through jobs.bralirwa@heineken.com (no applications will be accepted through this email)
The closing date for submission of applications is Friday, 21st July 2023
Click here for details & Apply
