Communications and Graphic Design Specialist at Access to Finance Rwanda (AFR) :Deadline: 24-05-2023

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Advertisement for Recruitment of a Communications and Graphic Design Specialist for “Enhancing MSMEs and Entrepreneurship Ecosystem Support in Rwanda Agriculture and Tourism and Hospitality (T&H) Sectors project”.

About Access to Finance Rwanda:

Access to Finance Rwanda (AFR) is a Rwandan not for profit company established in 2010 to promote financial inclusion and financial sector development. AFR is currently funded by Sweden, Jersey Overseas Aid, and the MasterCard Foundation.

AFR is part of the broader Financial Sector Deepening (FSD) network in Africa that seeks to create a transformative impact on ending poverty by supporting efforts to improve financial inclusion and financial sector development through helping policy makers, regulators, financial service providers and markets drive a more inclusive and sustainable economic growth.

AFR supports the removal of systemic barriers that hinder access to and use of financial services by low-income people, particularly the rural poor, women, youth and MSMEs, and supports the development and provision of financial services including savings, credit, insurance, investment, payments, and remittances. AFR is a gender-intentional organization, having mainstreamed gender across all programming.

AFR is guided by the Market System Development (MSD) approach recognising that efforts to increase financial inclusion and financial sector development must be market-led, profitable and sustainable. For more details visit our website: (www.afr.rw).  



Access to Finance Rwanda seeks a Communications and Graphic Design Specialist for its upcoming project “Enhancing MSMEs and Entrepreneurship Ecosystem Support in Rwanda Agriculture and Tourism and Hospitality (T&H) Sectors”.

About The project – Enhancing MSMEs and Entrepreneurship Ecosystem Support in Rwanda Agriculture and Tourism and Hospitality Sectors

MSMEs in productive/growth sectors, including those in Agriculture and Tourism & Hospitality sectors, play a critical role in driving inclusive growth and employment. However, they continue to face multiple challenges including low business management capabilities, limited tailored and sustainable business development services, limited access to appropriate financial solutions, and gaps in regulations and policies promoting SMEs access to finance. Such constraints hinder the potential for economic growth and job creation including for youth and women-led MSMEs, which face specific constraints.

To better address these and in line with its Phase III strategy, AFR, in collaboration with key stakeholders, will continue its journey towards addressing the root causes to access to and use of financial solutions for MSMEs in Rwanda through the “Enhancing MSMEs and Entrepreneurship Ecosystem Support in Rwanda Agriculture and Tourism and Hospitality (T&H) Sectors” project. The project seeks to support Agriculture and T&H enterprise development and growth for improved opportunities for youth to engage in dignified and fulfilling work with a focus on young women and other disadvantaged youth (persons with disabilities, refugees, and youth in rural areas).

The project will mainly focus on the following interventions:

  1. Implementing commercial MSME Finance Readiness Support also known as “Terimbere SME Village”

This intervention seeks to strengthen MSMEs’ capabilities to overcome gaps in financial management practices, sound business management procedures and practices, business growth skills and information asymmetry by enhancing technical, managerial, market knowledge, financial and non-financial capacity to prepare them for appropriate financing and growth opportunities.


  1. MSME ecosystem strengthening

This intervention seeks to support a conducive environment to unlock MSME finance for growth and jobs through advocacy for favorable policy and regulatory environment, strengthening the capacity of Business Development Service Providers (BDSPs) to effectively serve MSMEs; leveraging research and data analytics to catalyze innovation and promoting the coordination within the entrepreneurship ecosystem.

In line with AFR’s gender-intentional strategy, this project will explicitly ensure that gender is integrated into all interventions. Ensuring that young women can benefit from the growth of the MSME sector is a key priority outcome of this project. In order to ensure this, AFR seeks a Gender Specialist to drive the mainstreaming of gender within this project, in collaboration with other AFR staff.

Scope of Responsibilities

The project Communications and Graphic Design Specialist is responsible for Managing day-to-day communications activities/event of the project. The Communications and Graphic Design specialist leads the project team in developing and implementing a communication strategy that is effective in influencing key stakeholders to support AFR; particularly where this is likely to promote real benefits for targeted project beneficiaries. The Communications and Graphic Design then supports the team in implementing the plan, providing coordination, technical advice, and support, and overseeing any communications consultants who are deployed on projects. 

This position will be based in Kigali, Rwanda, and is contingent upon project award to AFR.

Reporting line: The position reports to the AFR Communications Manager.

Supervises: None.

Location: Kigali, Rwanda.

Duration of the contract: Two years renewable based on performance.

Expected starting date: July 2023.

The Communications and Graphic Design Specialist will be responsible for the following key tasks in relation to Enhancing MSMEs and Entrepreneurship Ecosystem Support in Rwanda Agriculture and Tourism and Hospitality (T&H) Sectors:

  • Carry out audience analysis to understand who will potentially benefit from knowledge that is generated by AFR and what requirements they might have in terms of content and presentation.
  • Collaborate with the communications manager to develop creative ways and high-level design concepts to visualize the project results, data, and information.
  • Support the development and implementation of the project communication strategy and plan.
  • Create graphically engaging materials for knowledge and information.
  • Share and deliver creative and innovative ideas for print, electronic, web-based, and animated products.
  • Ensure user-friendly formats, layout, and design and that all publications, reports, and products are produced in line with AFR branding guidelines.
  • Work with Senior Program Manager to identify potential reputational risks through media tracking and proactively develop appropriate protocol / messages and other risk management strategies.
  • Manage strategic relationships and partnerships with major stakeholders (government officials, partners, professional associations, media etc.); proactively support AFR’s Senior Management to raise their profiles in the media.
  • Support the participative development of the Annual Work Plan for the Communications unit, and work with Senior Program Manager to budget costs and appropriate resourcing.
  • Translate data into graphic elements – infographics, animated visuals, factsheets, and ensure the existence of an exciting and informative online presence through highly visible Website and social media platforms.
  • Monitor implementation against the milestones of the communication plan and provide “quality control” by reviewing, editing, and upholding AFR’s brand guidelines as necessary.
  • Layout and design information and communication materials (banners, posters, booklets, leaflets, books, calendars, bulletins, flyers, cards) for branding and visibility purposes.


Educational Qualifications

  • A university degree (at least Bachelor’s) in media and communications, visual arts and design, or any relevant field.
  • Additional professional qualifications and relevant accreditations are an advantage.

Experience and technical skills

  • At least five (5) years of experience as an art director or graphic designer.
  • Proved experience in infographics, data visualization, and digital design.
  • Fluency in English (verbal and written).
  • Excellent skills and experience with design programs such as Adobe InDesign, Adobe Bridge, Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Avid, Final Cut Pro, and other graphic design software.
  • Proven experience in graphic production from start to published/printed product with knowledge of printing processes (offset and digital) and color management.

Attitude/ competences

  • Demonstrated in-depth understanding of communications tactics, target audience, and experience in high-impact messaging to wider and more strategic audiences.
  • Creativity and ability to use innovative data visualization techniques to communicate information clearly and efficiently in an engaging manner.
  • Demonstrable experience in the application of Knowledge Management techniques in both managing and disseminating information.
  • Proven track record in developing media relations and strategic partnerships.
  • Fluency in Kinyarwanda and French is desirable.
  • Curious with high learning agility.
  • Good writing and presentation skills.
  • Strategic thinking and thought leadership.
  • Strong drive for results.
  • Strong sense of engagement, sense of initiative, and decisiveness.
  • High degree of professionalism and integrity.
  • Team oriented, collaborative, flexible, and can adapt to a changing environment.


How to Apply

All qualified applicants should submit their applications by clicking on the Apply button by latest 24th May 2023 at 5 pm. 

The application should contain a Resume with an e-mail address, daytime telephone contact, qualifications, achievements, experience, and names & addresses of three professional referees together with a cover letter (maximum 2 pages) summarizing why you consider yourself particularly well suited for the position. Do not attach any other documents at this point. All applications will be selected on merit and only shortlisted candidates will be invited for interviews. For any questions regarding the application process, please contact hr@jobinrwanda.com

Note:

  • This position is open to national candidates only.
  • Qualified women candidates are highly encouraged to apply.

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