Company Description:
Cheza Rwanda Games (CRG) is a domestic Rwandan company registered with the regulator to operate an integrated modern online and land-based sports betting and gambling system in the form of its Gorilla Games platform.
CRG is an attractive, socially responsible, and transparent bookmaking and gaming system for Rwandans comparable to off-shore web-based gambling sites which are not beneficial to the local community.
CRG’s vision is to provide state-of-the-art sports betting and casino gaming experience to players in the Rwandan market. This vision drives CRG to create unique and engaging but socially responsible sports betting and gaming experiences for its customers.
CRG offers a seamless omnichannel experience to players via online and land-based options supporting standard devices like laptops, mobile, etc. As an exclusive provider, the CRG solution supports all the major sports from around the world. In addition, players will also be provided casino games including poker, blackjack, bingo, roulette, etc.
You can find additional information regarding Cheza Rwanda Games on:
https://www.playgorillagames.
To manage our rapid growth, we are currently looking for highly qualified, competent and experienced candidates to fill the following Position:
MARKETING MANAGER – JOB DESCRIPTION
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. We are looking for a Marketing Manager who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Marketing Manager responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
KEY DUTIES AND RESPONSIBILITIES:
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
JOB SKILLS & QUALIFICATION REQUIREMENTS:
- A proven minimum experience of 2 years in marketing manager role or related field.
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
How to Apply
Cheza Rwanda Games (CRG) is an equal opportunity employer, if your career expectations match this exciting opportunity, please submit your cover letter and your CV including at least 3 position relevant references with scanned copies of degrees/certifications/
