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Job Description |
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Business Development Manager – East Africa |
Our services :
- Strategy and digital transformation consulting;
- Digital Marketing;
- Website Development;
- Web and mobile application development (connection platforms, mobile applications, etc.);
- Development and marketing of business management software;
- Offshore development;
- Tailor-made and certified Training.
Our Mission:
Switch Maker’s main goal is to develop its market by opening commercial representations in the East African Community and CEMAC, starting with Rwanda. The company wants to innovate and offer new types of services to the general public, SMEs and institutions.
What you will do:
Under the supervision of the Managing Director and in direct collaboration with the General Management and the Technical Management, as the Business Development Manager, you will mainly be responsible of the following:
Overall:
As the Business Development Manager, you will be in charge of improving the company’s turnover and profit margin by type of customer. He or she will coordinate the activities necessary for the progress of the various product/service lines within the framework of the company’s commercial policy. He or she will use all marketing techniques for conquest, development, and retention.
Innovate and onboard
- Carry out a commercial survey and identify competition (market analysis, etc.)
- Develop the activities of the company through new ideas (new products, services, partnerships, customers, etc.);
- Identify areas of improvement, manage commercial projects and above all negotiate new agreements;
Participate in the elaboration and implementation of commercial policy
- Develop a communication and promotion strategy in collaboration with sales and product managers;
- Organize promotion and communication events such as: advertising, press, and any necessary showcase;
- Publicity, participation in fairs and exhibitions;
- Forecast sales based on statistics and promotional actions, share them with the departments concerned: including the technical team;
- Analyze sales statistics and forecast/realized gaps, identify the most profitable segments, propose loyalty or relaunch actions;
- Identify relevant information to all players concerned: new references, price changes, advertising actions, etc.;
- Monitor marketing and develop market-based services;
Develop, implement or improve marketing methods
- Develop and improve product databases and customer files;
- Design marketing tools and update them: catalogs, prices, advertising leaflets, product sheets, descriptions, sales pitches, etc.
- Coordinate the development of the showroom and the corresponding activities: visits, photos, etc.;
- Promote prospecting: sending mailings, calling customers and phone calling reminders;
- Follow sales administration procedures and dashboards;
- Conduct satisfaction surveys and suggest improvements;
- Carry out market research, and study competition approaches and improvement areas;
- Manage the set marketing budget;
Organize, coordinate and lead the marketing team
- Install and stimulate a marketing culture, a sense of customer-oriented service;
- Set objectives and monitor the results of the various operations/campaigns;
- Solve the most important problems (power stations, pricing, recovery);
- Train and inform the marketing team and sales representatives;
- Prospect and lead by example;
- Prospect foreign companies wishing to relocate the development of computer applications (Offshore development);
- Identify and set up service various offers (public and private)
Expected outcomes
- Improvement in turnover and commercial margin by type of product and customer base;
- Return on investment of communication and promotional operations;
Required skills
- Bachelor’s degree in Sales. In marketing or any related studies; a Master’s degree is a plus;
- Successful experience in large-account business functions, ideally in the IT, Telecom sector, or services with a strong technological aspect;
- Good knowledge of market needs with mastery in negotiation and sales techniques;
- Good knowledge of the public procurement field;
- Understand the traditional and digital marketing techniques and tools;
- Understand the company’s products, production techniques, and constraints;
- Communicate and create a relationship of trust with various key stakeholders;
- Make multiple internal and external parties work together;
- Analyze and strategize, ensure marketing monitoring (products knowledge, markets research, competition) and collect feedback;
- Innovate, create campaigns, and take initiatives based on the market needs;
- Organize telemarketing, promotion, and communication campaigns.
- Define the specifications for a communication/advertising agency;
- Proficiency in English, French, and Kinyarwanda.
How to apply:
Interested candidates should click on the “Apply button“and send their application file (CV and cover letter all in one document) no later than May 4th, 2022
