Marketing & Communication Specialist at Rwanda Cultural Heritage Academy kubantu bize Public Relations;Journalism;Communication :Deadline: Mar 11, 2022

Job Description

1. Development of the Marketing and Communication Strategy document for Rwanda Cultural Heritage Academy
 Elaborate the concept note explaining the rationale of the strategic document;
 Propose appropriate plan for elaboration of the strategic document;
 Supervise and participate in the drafting activity of the strategic document;
 Organise and participate in the validation session(s) of the strategic document.

2. Monitoring the implementation of Marketing and Communication Strategy
 Prepare annual action plan for marketing and communication;
 Prepare and execute institution’s promotional and advertising communications projects in line with the strategy;
 Design and monitor the implementation of the branding manual for the institution, its services and cultural tourism;
 Produce reports on marketing programs, including post-event reports, regular status reports, and analysis;
 Produce the institution’s internal communication framework;
 Put in place measures for recording success and failures in marketing and communication activities; gather result data and produce reports for the management team and propose solutions to address failures;
 Make regular critical analysis of publications in the media (national and international) about the institution and produce summarized technical notes to managers;
 Put in place effective monitoring mechanisms for the implementation of the strategy;
 Seeking technical advice from professional institutions to comply with national communication policies and guidelines in relation to marketing and communication;
 Advise the Director General on different strategies to apply in marketing and communication.

3. Creation of liaison mechanisms between the institution, the public and other institutions
 Handle public relations, in and out information, speeches, interviews, hearings, press releases and conferences, TV shows and radio talks, media requests and be active on social media platforms;
 Coordinate the Dissemination of information, events and other institution’s activities, both internally, nationally and internationally;
 Organize and participate in all marketing events to expose the institution’s programs and offerings to its target audience;
 Create effective framework for the community participation in the institution’s activities;
 Create original, error free, clear, and concise information and regularly update content provided on the institution’s online sources;
 Participate in procurement processes related to marketing and communication projects;
 Manage all institution’s contracts and MoU’s related to marketing and communication;
 Take minutes of management meetings and communicate them to the staff;
 Supervise the translation of key documents to be communicated to all staff.

4. Participation and Coordination in the organization of all surveys on public opinions about services offered by the institution on request of Supervisors
• Participate in collecting, compiling and analysing the results of investigations and complaints received in the suggestions’ box and identify key ideas.
• Participate in collecting and processing information from users on their expectations, satisfactions, type of disputes with the institution.
• Participate in providing advice and recommendations to improve the image and quality of the services delivered by the institution