Job Responsibilities:
Develop media strategy and manage media operations – ensuring timely placement, review, reporting and withdrawal of marketing campaigns to ensure value optimization for the business.
Ensure media spend is within approved budget limits.
Ensure integration of digital media channels in the overall media operation and executions.
Manage the formulation of effective media addressing brand/business issues.
Effectively manage media houses by setting and monitoring clear KPIs.
Evaluate the impact of MTN sponsored media shows and make appropriate recommendations to the business regarding retention or cancelation of sponsoring shows.
Manage contract negotiations with media houses and ensure contracts are up to date.
Build and maintain strategic relationships with Media agencies and partners.
Seek an understanding of the brand strategy to develop annual media and campaign specific plans.
Ensure the Brand’s health is impacted by identifying and using media that positively impacts on the Brand health indicators.
Effectively coordinate the traffic between MTN and its Creative Agency to ensure the overall execution of plans on time and to agreed priorities.
Submission of Creative Agency activity/campaign reports in a timely manner.
Marketing/Brand specialist for MTN’s Enterprise Business Unit (EBU) and Mobile Financial Services (MFS), as well as other Business Units as may be required.
Translate business objectives for EBU and MFS into Marketing objectives.
Assists segment/product owners to develop briefs for the creative agency.
Develop the marketing strategies, tactics and implement marketing plan for EBU and MFS Business Units.
Identify target market segments and advise on best way to communicate product.
Work with the relevant products team on campaigns
Collaborate with EBU and MFS business owners to identify gaps and opportunities within these segments/product portfolios and develop initiatives and action plans to proactively respond to the market’s needs.
Champion and distil the Voice-of-the-Customer insights. Ensure a validated customer need is at the center of all initiatives.
Liaise with the legal division in ensuring proper negotiation and compliance to all relevant contractual agreements (MOU’s & SLA’s)
Job requirements
Bachelor’s degree in Marketing, Sales, Media, PR and Social Sciences
3 years in the Brand or Integrated Marketing and Communication field
How to apply:
All interested candidates are requested to send their application letters and updated curriculum
vitae together with copies of their academic credentials not later than
10 th November 2021 at 5:00 pm through the job’s platform on: jobs2.RW@mtn.com
Note: Only qualified applicants will be contacted within 14 days after their submission.
We strongly encourage applications from women and individuals with disabilities.
