Purpose of the job
The PR Specialist is responsible for handling the bank’s public relations, information output, press releases, media requests and monitoring the company’s social media platforms. The job also includes managing and improving the bank’s communications flows, within and outside the organization while promoting a positive public image of the company.
Key Accountabilities
- Assist the Corporate Communications Manager in the development and implementation of the the Bank’s PR and communication strategy
- Plan press conferences, seminars, and other PR events as per the approved PR plan
- Pitch story ideas and content to media
- Ensure all communication is cohesive with the brand image
- Coordinate external and internal communications flow like newsletters, announcements, etc.
- Design sketches of mass media announcements and ensure the right information is availed to clients and stakeholders
- Review and approve internal communication content
- Monitor the bank’s social media accounts and create sentiment analysis reports
- Act as a media liaison and maintain communication with the media on a regular basis
- Manage media inquiries and arrange interviews, statements in a timely and professional manner
- Build long-term relationships with influencers and key stakeholders
- Track and analyze media coverage to inform future campaigns
Experience
