Purpose of the job
The Content Writer is responsible for the creation of print and digital content in order to provide information on Bank of Kigali’s products and services as well as any other communication meant to elevate the bank’s image for internal and external stakeholders. The content created should accurately reflect the bank’s ideals in a clear, creative and attractive way. The job also includes proofreading the content to be communicated both internally and externally.
Key Accountabilities
- Write articles with regards to the news making the public get informed about the Bank’s current changes and major events
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Produce well-researched content for publication online and in print
- Leverage industry best practices to churn out new ideas for content
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Monitor and analyze key performance indicators (KPIs) to offer suggestions for improvement
- Develop internal communication content in support to various internal departments or campaigns
- Create content in response to public opinions towards the bank
- Responsible for providing factual content in line with the bank’s strategy
- Gather and analyze facts with regards to events that are newsworthy
- Write and report stories for the Bank’s weekly newsletters
- Establish innovative ideas for writing news that is associated with the Bank
- Attend inter-departmental meetings and provide ideas on which content should be created.
- Disseminate communication to customers through targeted channels including email and SMS
