- Digital Marketing Specialist
Position: Digital Marketing Specialist
Terms of Reference
Destination Marketing Department
- Contribute to and implement RCB’s digital marketing strategy.
- Create editorial content for web and social media use (audio-visual, infographics, etc).
- Prepare social media packs for flagship events, initiatives, and campaigns.
- Monitor and analyze web and social media engagements
- Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution.
- Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials.
- Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few.
- Design and produce materials for digital distribution (mailing list, web banners, gifs…)
- Lead the development and promotion of immersive virtual reality (VR) content and 360° digital tours to showcase Rwanda’s MICE infrastructure and experiences, enhancing global visibility and engagement.
- Utilize advanced analytics and AI-based insights to develop, track and report on the effectiveness of digital campaigns, recommending improvements to increase traffic, engagement, and lead conversion for Rwanda’s MICE offerings.
Qualification
- Bachelor’s degree in digital marketing, IT, communications, graphic design, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry.
- Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite
- Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing)
- Proven experience in developing and implementing successful digital marketing campaigns.
- Familiarity with website analytics tools such as Google Analytics.
- Excellent communication skills, including the ability to write engaging and effective copy for online audiences.
- Knowledge of the latest digital marketing trends and technologies.
- Experience working with social media influencers and managing social media accounts.
- Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements.
- Strong attention to detail and excellent organizational skills.
- Excellent design skills.
NOTE: Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.
Deadline: 5th May 2025
2. Research and Data Manager
Position: Research and Data Manager
Terms of Reference
Destination Marketing Department
- Implement the strategy and action plan for research and data for the MICE sector.
- Collect and analyze (qualitative and quantitative) data from markets, customers, and competitors to inform planning and decision-making across all industry segments.
- Develop and manage effective D&R tools, solutions, and initiatives to monitor, evaluate, and measure MICE performance and impact.
- Prepare bi-annual reports on global/regional MICE industry trends.
- Present delegates’ intelligence reports to RDB’s Tourism Regulations Department and private sector stakeholders (RAPCO, hotels, venues, transport providers, etc.) to ensure continuous improvement in the quality standards of events.
- Implement the institution’s capacity-building plan to develop D&A maturity and improve data literacy.
- Implement the Quality Management System within the data and Research unit.
- Manage ad-hoc research requests from other departments.
Qualification
- Master’s degree in Statistics, Mathematics, Economics, or related fields with 5 years’ experience working in research or data analysis roles, data management, research methods, and statistical analysis or Bachelor’s degree in Statistics, Mathematics, Economics, or related fields with 7 years of experience in a similar position.
- Familiarities with data collection tools and techniques, such as online and physical surveys, interviews, focus groups, and observational studies.
- Proficiency in data analysis software, such as SPSS, SAS, or R, and experience using data visualization tools like Tableau or Power BI.
- Strong communication and presentation skills, with the ability to translate complex data and analysis into understandable insights and recommendations.
- Strong attention to detail, accuracy, and quality standards.
NOTE: Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.
Deadline: 5th May 2025
3. Sales Manager
Position: Sales Manager
Terms of Reference
Destination Marketing Department
- Develop Sales strategies for the respective segment to generate MICE business.
- Conduct sales activities to generate MICE Revenues from their respective segments.
- Lead in sourcing business mainly through tradeshows, Roadshows, and established MICE online platforms.
- Implement lead generation process including expression of interest, bid preparation, bid preparations, site inspection, and preparation of MoUs in partnership with a legal advisor.
- Conduct assessment on businesses that require Government Investment/Partnership Support qualified local hosts to attend strategic international conferences in their respective segments.
- Linking RCB with regional and International MICE players.
- Identify new and follow up on the existing MICE platform in their respective segment.
- Monitor, report, and analyze sales performance, pipeline progress, and conversion rates; provide regular updates and recommendations to the Director of Destination Marketing
Qualification
- Master’s degree in business administration, marketing, sales, or a related field with 5 years of experience in sales or bachelor’s degree in business administration, marketing, sales or a related field with 7 years of experience in a similar role.
- Excellent communication and negotiation skills, with the ability to establish and maintain strong relationships with clients and stakeholders.
- Excellent organizational and project management skills with the ability to prioritize and manage multiple tasks and projects simultaneously.
- Ability to work collaboratively with cross-functional teams and stakeholders to achieve shared goals.
- Strong analytical skills with the ability to analyze market trends and make data-driven decisions.
- Fluent in English or French. Any other international languages would be an added advantage.
NOTE: Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.
Deadline: 5th May 2025
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